Sergey Brin Admits “A Lot of Mistakes” on Google Glass, Backs New AI-Powered Smart Glasses Push

The co-founder of Google, Sergey Brin, admitted “a lot of errors” in the failure of Google Glass of the company, while the technology giant unveiled its last attempt to enter the space of smart glasses with Android XR Aidrold XR glasses powered by AI.

Brin made these remarks during a surprise appearance to Google I / O 2025 Tuesday, joining the CEO of Google Deepmind Demis Hassabis and journalist Alex Kantrowitz on stage. The Candide conversation highlighted not only the past failures of Google Glass, but also the rekindled confidence of the company in the smart glasses market – this time with the support of the main partners and advanced artificial intelligence.

“I made a lot of mistakes with Google Glass,” said Brin. “I did not know anything about the consumer electronic supply chains,” he continued, admitting the difficulty of building smart glasses that could be manufactured and sold at a reasonable price. “I’m glad that the company is pursuing them again,” he added, “this time with major partners who help us build this.”

Earlier in the day, Google unveiled its new Android XR intelligent glasses, powered by the real -time multimodal project of Deepmind, Astra. In a live demonstration, the glasses have translated foreign languages, gave real -time instructions and responded to the requests spoken in natural language – a lively contrast with the limited functions and the controversial design of Google Glass more than a decade.

To make this vision, Google is associated with a range of technological companies and glasses. The list includes Samsung and Xreal, which both have experiences in display technologies and XR. In particular, Google also invests up to 150 million dollars in a strategic partnership with Warby Parker, the popular brand of direct consumption glasses to consumers, and has participated in the company. Gentle Monster, a high -end smart glasses manufacturer, is also on board.

Brin recognized the value of these alliances, suggesting that they could solve the technical and logistical problems that tormented the deployment of the original glass.

“These experienced and electronic glasses can be able to help you with some of the supply chain problems associated with the production of smart glasses,” he said.

He also credited the progress of the generative AI for making the promise of smart glasses more practical.

“The advent of the generator makes the capacities of intelligent glasses much more tangible than when Google Glass was there,” he said.

Once criticized for having published a product in advance on his time, Brin now maintains that time may finally have made the vision. And he doesn’t look from the touchline. Brin revealed that he had actually left the retirement to work with the Google AI teams, saying he was in the office of the Mountain View company “almost every day”. It helps to develop Gemini, the AI ​​assistant from Google, as well as its video generation model, Veo 3.

“Anyone who is a computer scientist should not be withdrawn at the moment,” said Brin. “They should work on AI.”

Brin would have urged Google staff to be more ambitious and more concentrated, the previous memos encouraging the 60 -hour work weeks and the daily presence to help the company remain competitive in the AI ​​race with high issues.

Tuesday’s presentation marked a return not only by Sergey Brin in the spotlight, but from Google’s sustainable ambition to direct both consumers and artificial intelligence. With smarter tools, deeper partnerships and more cautious execution, Google seems determined to avoid the missteps that have flowed glass and trace a new path to follow in portable computers.