Analysts are saying that Procter & Gamble could rise by 2030. Bullish on PG? Invest in Procter & Gamble on SoFi with no commissions. If it’s your first time signing up for SoFi, you’ll receive up to $1,000 in stock when you first fund your account. Plus, get a 1% bonus if you transfer your investments and keep them there until December 31, 2025.
The Procter & Gamble Company (NYSE: PG) has been a consumer goods staple for almost 200 years, weathering various economic cycles with some of the world’s top brands under its umbrella. Growth has been slow in recent quarters, however, and that may pressure the stock’s near-term valuation.
In this article, we’ll look at PG’s latest share price, Wall Street sentiment, multiyear price forecasts, and the key factors that are playing a critical role in the company’s path going forward.
Current Stock Overview
Market Cap: $357 billion
Trailing P/E Ratio: 23.36
Forward P/E Ratio: 21.74
1-Year Return: -9%
2025 YTD: -9%
Shares of Procter & Gamble are currently trading around $153 after sliding 9% both year-to-date and over the last 52 weeks. A 2.8% dividend yield helps cushion the losses, but the stock has still been underperforming the S&P 500.
Procter & Gamble has many top-tier household brands under its corporate umbrella, including Pampers, Tide, Gillette and Crest. That gives it a large market share and also makes the stock more resilient during economic downturns. Lately, though, the company has had trouble innovating beyond its current brand mix.
Procter & Gamble only delivered 2% year-over-year net sales growth in Q4, with net sales flat across fiscal 2025. These low growth rates put more pressure on PG’s P/E ratio, which is higher than more than 60% of consumer packaged goods companies, indicating that investors may see its rivals as better values.
On the plus side, Procter & Gamble’s net profit margin has been growing, but that can change if private-label brands continue offering product discounts, which could force the company into a race to the bottom.
Even with pricing pressure, its dividend looks solid, having gone up for 69 consecutive years, making Procter & Gamble a “Dividend King,” which is a company that has raised its payout for at least 50 years in a row.
PG has a consensus Hold rating from 26 analysts, according to Benzinga. The average price target is $176.72 per share, which suggests a moderate upside from current levels. The highest price target is $209, and the lowest is $153. The three most recent ratings suggest a near-term average target of $166.67, suggesting a 9% upside.
Quick Snapshot Table of Predictions & Methodology for Forecasting
|
Year |
Bearish Prediction |
Average Prediction |
Bullish Prediction |
|---|---|---|---|
|
2025 |
$153.18 |
$40.29 |
$176.13 |
|
2026 |
$136.15 |
$161.95 |
$180.43 |
|
2027 |
$150.80 |
$163.82 |
$173.55 |
|
2028 |
$162.62 |
$182.10 |
$197.85 |
|
2029 |
$166.39 |
$178.48 |
$196.07 |
|
2030 |
$149.65 |
$177.93 |
$198.26 |
The forecast range in this table is based on algorithmic projections provided by CoinCodex. These models use historical price trends, volatility patterns, and moving averages to estimate future stock prices over multiple time horizons.
Bull & Bear Case
Procter & Gamble has a long history of riding out the economy’s ups and downs, but sales have slowed, and the stock may appear overvalued.
Bull Case
- PG is resilient during economic downturns and has a long history, making it a potential safe haven amid uncertainty
- Procter & Gamble has some of the most recognized consumer goods brands, which makes it hard for competitors to challenge its dominance.
- Net profit margins are rising
Bear Case
- Sales growth has been slow in recent quarters
- PG stock has a higher P/E ratio than most of its peers
- Private-label brands can charge lower prices, which may limit Procter & Gamble’s future growth opportunities
Stock Price Prediction for 2025
CoinCodex projects very little price movement for PG stock for the rest of the year. Even the minimum and maximum price targets represent minimal change. The company isn’t posting high growth numbers, but it’s not as though Procter & Gamble is losing ground either. These forecasts indicate that many investors are waiting on the sidelines.
Stock Price Prediction for 2026
CoinCodex projects a slight dip in PG stock’s value next year. The drops don’t indicate material issues with the company, but pricing pressure from private-label brands and flat sales growth may pressure the stock’s valuation and financials.
Stock Price Prediction for 2030
CoinCodex projects a modest upside for PG stock in 2030. The company’s vast amount of brands gives it a sizable market share, and if those names continue to grow, shares may hit these forecasts. Procter & Gamble’s history of enduring various economic cycles may also make the stock more attractive amid uncertainty.
Investment Considerations
Procter & Gamble has a storied history and an unrivaled dividend streak. Its legacy brands are some of the biggest in the industry, but it still faces pricing pressure from private labels.
The company also suffers from slow growth rates, which can put more pressure on its stock’s valuation. PG stock makes the most sense for value investors who want high yields and relatively low volatility.
Frequently Asked Questions
A
PG stock may be a good long-term investment due to its strong presence in the consumer goods market. CoinCodex has moderately bullish forecasts for 2030.
A
PG currently has a consensus rating of Hold that comes from 26 analysts with an average price target of $176.72
A
Yes. PG stock pays a quarterly dividend of $1.0568 per share. It’s a Dividend King that has raised its dividend for 69 consecutive years and has given out dividends for 135 consecutive years.
