The co-founder of Twitter, Jack Dorsey’s Square, began to integrate the merchants of his new Bitcoin acceptance feature. This is an important step towards Bitcoin payments in the retail industry.
The deployment will allow participating companies to accept Bitcoin using existing Square point of sale terminals, with transactions paid via the Lightning network.
Bitcoin to enter the retail sector in the United States
This decision follows months of internal development and tests. Traders can now choose to receive Bitcoin directly or convert it to dollars at the point of sale.
Integration uses the existing square infrastructure, requiring any additional equipment.
Square, a blocking unit in block, serves more than 4 million sellers and processes more than $ 200 billion in annual payment volume. Does the scale of this market base position as a potential catalyst for the use of traditional bitcoin in American trade.
The adoption of Bitcoin at the company level has remained limited despite the growth of institutional interests.
Meanwhile, the integration of square removes many past obstacles, including high costs, slow confirmations and a risk of volatility. It offers an almost low cost payment experience while keeping Bitcoin in its native form.
In addition, development occurs during a strong bitcoin bull cycle. The asset is negotiated more than $ 118,000 after reaching new heights in 2025, driven by FNB entries and growing institutional demand.
The market characteristic of Square could prolong this momentum for the consumption economy.
Jack Dorsey, a vocal bitcoin defender, has long supported the idea of Bitcoin as a native internet currency. The possibility of using BTC for everyday purchases, without the need for third -party applications or conversion steps, brings this vision of reality closer.
If the adoption of scale, this could mark a passage from speculative use to the real world utility. Bitcoin would go from a reserve of value to a means of exchange. It was a first goal of the white paper of Satoshi.
For the moment, the deployment of square merchants is limited, with greater availability expected in 2026. But integration has started.
And with him, Bitcoin can take his first practical stages in retail in the United States every day.
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