During the publishing in 2025 of Paris Blockchain Week (PBS), Beincrypto sat with Mark Jennings, head of Europe at Crypto Exchange Gemini, against an in -depth conversation on the regulatory strategy of exchange and its expanding European footprint. GEMINI – Founded by Winklevoss twins – has spent the last decade to cement its reputation as a secure platform and in accordance with digital assets.
With the implementation of Mica in Europe and the IPO in the process of instituting the company, Jennings stressed how regulatory clarity opens the way to a broader adoption of cryptography and the next phase of growth of Gemini through the continent.
How Gemini stand out on a crowded exchange market
If you look at him as a whole, Gemini was born in 2015 from the founders who saw the future around Bitcoin and were first investors. The key that Gemini examined is “how to guarantee longevity here?”. For our position, he has always been “asking for permission”. Thus, we have always taken the regulatory road first in terms of establishing ourselves. If you watch the United States, we have been registered as a New York trust, then move into Europe, recorded as Vasan in Ireland. We were the first to obtain it in Ireland.
I think the key for us was what is happening in Europe this year when we see mica being implemented. It gives us a secure platform to develop in Europe, certainty in the regulatory environment and how we grow. It has been at the heart of what Gemini has done for 10 years, and we see that it is a key means for us to continue building and growing. The first is that we are a trusted, safe and secure platform so that you can do your fear, your business and provide a safe guard. For us, it is essential that our customers can make this trip with them and understand if there is a secure regulatory infrastructure to do this. And now that there is clarity in Europe, we will continue to build and develop our businesses.
Cryptography regulation in Europe against the United States
In my role as head of Europe, I focus on what European regulators are watching and it is a positive decision to see Mica coming into force at the end of last year.
What I consider positive if you are looking at the United States, a stablecoin regulation of cryptocurrency is on the table for the discussion; You know, we cannot manage different regulatory environments, but we see that there is a positive feeling about it. They seek to set up a framework, and we see it as a positive for the crypto as a whole. From my point of view, we can see that each regulator is now starting to solve this problem.
In addition, we serve different customers, and we therefore work under the regulations here in Europe, but each ecosystem has a regulator which should provide positive mechanisms.
User experience on Gemini
If you see our user experience within the application and in our Activtrader office functionality, we examine a simple and secure user interface; So, be able to see your assets, be able to finance your account very easily, be able to exchange easily and know that you have the safety of the Gemini customer platform behind it.
For us, it is a very clear user interface and very clear action points so that someone can access the platform and the cryptopée and other educational resources that we have because the understanding of the different tokens available and the different features is part of the trip. This is also what Gemini wants to do: help education.
Gemini approach to platform security
We are talking about security from insurance and understand that our insurance infrastructure has been built on proprietary technology that was built at Gemini. I think it’s important for us to own this. We know how important it is for the ecosystem as a whole. For us, it was developed on our original New York Trust infrastructure.
We have built and reproduced this as part of our Mica license. So we see that this really robust setting is what follows security there. If you look at the AML executives as part of our European regulations, it is an important part for us to make sure that we know who our customers are, that we are able to integrate them and give them a really secure place to exchange the crypto.
Emerging market trends
I think there will be a more traditional adoption, understanding that cryptographic assets are now an asset accepted as part of someone’s investment decision, and they look at this. So, I think it has developed, the regulatory infrastructure has given confidence to people. And from some of the statistics we have seen, it is one of the biggest obstacles to the entrance.
People were uncertain in the regulatory infrastructure and the place where people are seated. So now that we see that the barrier takes place clearly in the sand, people can start to engage more with cryptographic assets in general.
Does crypto lose its edge or gain maturity?
I wouldn’t say that cryptos are getting boring [laughs]. What we see is that there is a maturation of the market, and the market goes in this direction. And then people make investment decisions. Institutions are also involved; If you look at the synergies between the markets, where there are more players on this market, it changes the characteristics of the market as a whole. I don’t think cryptos will never be boring.
If you see what is happening – the underlying technologies under construction, the different networks that are there, the increase in the passage, the increase in the transaction process – I find none of these boring. I think it’s really exciting.
Gemini and Defi
We are not really in the DEFI space. We continue to build our products on a chain, but for the moment there is nothing in the DEFI space specifically. I think it is an area of innovation that we continue to see grow. Gemini, at the base, is an exchange and a goalkeeper, and I think that is what we will play in the future. But the team on the chain is built and develops permanently. We will see if something happens to this.
I think we are focused on our fundamental forces. I think this is the area where we continue to build and grow. If you look at it, each player on the market seeks to build in a different way and solve a different problem. For us, we are there as one of the greatest exchanges. We want to continue to facilitate this. So I wouldn’t say that.
Gemini’s customer profile
I think we have a large clientele. We serve retail customers and institutional customers. I think we are engaged with people who appreciate the safety and security aspects of what we do. The fact that we took this very early regulatory point of view resonates with many customers.
I think we have built a product which, in our view, is suitable for the environment, and we see customers coming to us for that. I do not know if we have targeted customers directly. We have built what we think is the best product for customers who wish.
Strategy to recruit new customers
Education is one thing. Give people an understanding of what we can bring to them, be it security and security, the ability to negotiate, the ability to finance. I think education is essential.
The second piece is the simplification of the process. How do we help them throughout this trip, from integration with us, to the possibility of funding their account, to the possibility of using these assets? This is the key. We want to make sure that it is simple and simple and that they understand what is there.
And the third piece would be to continue to innovate. The cryptographic space moves very quickly. We want to take advantage of these technologies to help improve the process and be able to allow people to engage with the cryptographic ecosystem using the Gemini platform.
These are the three pillars I see.
Gemini vision for growth
In my role as head of Europe, the regular landscape was the key. We are really looking to develop our business in Europe. We want to provide a product that can engage the 32 countries under the aegis of the EEE.
For us, this is a very simple and clean user interface, to obtain very clear access to the platform and to be able to meet their needs, whether from the point of view of funding or from a commercial point of view. Continue to evolve our products. We get comments from our customers; We want to continue to evolve on this.
Expectations of the Paris Blockchain Week
There are a number of our partners and competitors here. Being involved in the ecosystem, you understand what people work on, what startups do and how they try to solve some of our problems. I am here to meet as many people as possible and learn. In this space as a whole, learning is the number one tool.
The second thing is to educate people about Gemini and our plans in Europe to continue to develop the company. There are so many large companies that I want to know more. If I have time throughout the day, I will certainly do it. But I also want to make sure that people see the Gemini team and that you can tell us about face to face. We want to know more, we like to get comments and we want to be able to adapt.
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