According to the Tekedia Institute, the Oasis strategy is a management framework formulated by Ndubuisi Ekekwe. It focuses on the alignment of commercial innovation to promote the best product of the company with usefulness, value and cost, which, over time, helps the company to better compete outside. It is an inner appearance management system that offers an opportunity to test strategies, models, commercial systems and production processes, perfect them before launching them to external customers. Essentially, with the One Oasis strategy, a company refines its process, technology and product, positioning it to succeed.
In an article in the Harvard Business Review, Ndubuisi also explains that the Oasis strategy encourages companies to focus on their strongest product or service as the main engine of value and growth. This “oasis” is the product that generates the most income, market share or brand capital, and other portfolio products are then taken care of and operated to improve the oasis.
Here is a more detailed ventilation:
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1. Identification of the only oasis:
The objective is to determine the unique product or service which is the strongest and most precious for the company. This could be determined by factors such as market share, brand recognition or profitability. The idea is to concentrate investments around this basic product to make it the best possible. For example, in the case of Amazon, the electronic commercial platform is considered to be “one oasis”.
2. Acceleration of the oasis:
Once the oasis is identified, the strategy focuses on investment massively to further improve its strength and domination. This could involve the expansion of market scope, improve product characteristics or strengthening the brand’s recognition. This implies understanding what really creates value for the customer. Example: For a company that sells precision soil sensors, the real value can reside in the agricultural data generated by the sensors, not only by the sensors themselves.
3. Support other products:
Other business portfolio products are then used to support and improve “One Oasis”. This could imply cross -selling, take advantage of the brand brand of the Oasis or use resources and infrastructure for the benefit of the basic product.
4. Monetize the value:
Finally, the strategy is to find ways to enter the identified value.
This does not necessarily mean monetizing directly “an oasis” directly. Example: a logistics company could earn more money thanks to the financing of the invoices of the supply chain than in the basic transport service itself.
Essentially, the strategy emphasizes the use of existing forces to stimulate growth and create new opportunities, rather than spreading resources that are too finely in several companies. Adopt an oasis strategy and prospert in your business; Read my memory here.
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