Electronic trade platforms are faced with a trifecta of challenges that threaten to undermine their growth: the bottlenecks of performance, generic customer experiences and the reactive resources allowance. During advanced purchasing events, such as Black Friday or Cyber Monday, platforms often experience traffic overvoltages that exceed reference levels of more than 1000%. Without robust infrastructure, websites block, causing abandoned trolleys and lost income. Research indicates that 57% of buyers abandon a website that takes more than 3 seconds to charge, 80% of them never returning.
Another challenge is generic purchasing experiences. Today, customers are asking for interactivity, and any platform that is unable to respond to this demand loses enormous income. It has been shown that 73% of consumers want personalized purchasing experiences, which are correlated with higher conversion rates and repeated purchases. However, most electronic commerce platforms continue to offer pseudo approaches one to several rather than a real individual personalization.
Finally, the allocation of ineffective resources due to responsiveness rather than proactive affects overall performance. Most platforms subscribe to manual scaling methods, which always take into account an expected traffic overvoltage; As this expected overvoltage arrives, the manual scaling has already been too late to do anything, which leads to a degradation and an additional loss of sales.
