While the wave of artificial intelligence increases, affecting industry after industry, marketing is undoubtedly at the forefront of this transformation. To acquire a complete understanding of the integration of IA In marketing processes, Results result Questioned 1,229 marketing specialists through various functions and corporate sizes. The results provide a clear image of rapid development which, sooner or later, will become inseparable from the operation of marketing, generation and planning specialists.
According to Results result Research, the implementation of AI is transformational on a large scale, but it is not uniform. AI offers extraordinary opportunities; However, this also increases the apprehension of accuracy, creative processes and employment opportunities. Since the emergence of applications generating AI such as Chatgpt, the current membership of agency AI, the survey follows the ways in which marketing specialists have evolved towards this new era.
The survey captures a diverse range of marketing specialists, reflecting various professional levels and organizational sizes. About 28.4% of participants were entry -level marketing specialists, followed by medium -length professionals at 47.6%, professionals greater than 17.1%, level C executives at 4.4% and the last is 2.5% of other roles.
Regarding the size of the organization, 43.6% of respondents represent small businesses with 1 to 50 employees, 30.1% of the size of medium-sized organizations with 51-250 employees and 26.2% are the representation of large organizations with 251 or more employees.
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IA adoption in marketing
The most impressive part is that 89.5% of marketing specialists already include AI in their processes, stressing how widespread this tool has become. This adoption rate varies at all levels and size of organizations, in particular small people who largely use it to develop a competitive advantage.
Generative AI dominates the toolbox
From all AI technologies currently integrated into marketing, the generative AI is distinguished as the most widely adopted, 93.5% of marketing specialists being active users of these tools. It is not a surprising figure, given the importance of creating content in marketing alone, and the rise of this specific method in recent years due to the introduction of social media.
Chatgpt, jasper and copy.ai are some examples that fall under this category. They allow marketing specialists to compose their blog articles, create an advertising copy, think about campaign ideas and even create visuals, and in many cases, in a few minutes.
He came as the second is the analysis of the AI data. Approximately 61.9% of marketing specialists adopted platforms such as Google Analytics, Table or Looker To help them get information using customer behavior information, campaign efficiency and web traffic.
In the generative AI sector, Chatppt is the dominant force since 94.8% of AI generative users say that it is their main tool. Its user -friendly interface, a set of powerful features and its interdisciplinary potential have earned it a place as a resource ready to take away from low -level marketing staff and senior strategists.
The generative AI is mainly applied to create content: 82.4% of marketing specialists use it to write articles, create social media legends, develop creatives and generate ideas such as titles or labels. However, it is not their limit, with data analysis, research and personalization that are very close.
AI Agentic: still early, but a growing interest
Only 24.3% of marketing specialists used an agentic AI, which is capable of executing marketing campaigns with a minimum of human contribution. However, the market has experienced a positive improvement with growing awareness and experimentation. One in three respondents (33%) indicates that their organization has already implemented or has tried the agency AI, which means that this movement should be observed closely within the next 12 to 24 months.
