In a major change that highlights the traditional growing attraction of artificial intelligence tools, Chatgpt has exceeded Instagram and Tiktok to become the unloaded unloaded on a global scale in March, according to new appfigures data.
The Chatbot application has reached 46 million new installations during the month, marking its greatest monthly growth since the launch and a jump of 28% compared to February figures.
The push of downloads pushes Chatgpt before the best usual contenders Instagram and Tiktok, who have taken spots respectively 2 and n ° 3. It also emphasizes how IA, and Openai in particular, is no longer just a word with technological fashion but a pillar of consumers.
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While the Spike de March has coincided with upgrades of chatgpt image generation tools and moderation of loose content moderation, updates that have helped the application to become viral thanks to its manufacturing capacities of Ghibli-style memes, appfigures believe that growth was more about the brand’s domination than product changes.
“He begins to have the impression that Chatgpt becomes a verb, a bit like the way Google did in the 2000s,” said Ariel Michaeli, founder and CEO of Appfigures. He pointed out that even conversations around other AI chatbots like Grok or Claude finally pushed users to Chatgpt because of its name recognition.
This association has contributed to solidifying the position of chatgpt in popular culture, with many occasional users now referring to “Chatgpt” when they mean AI in general – a brand feat that even the technology giants have trouble corresponding.
The rise of chatgpt at the top of the applications graphics is more than figures. This suggests that Optai has managed to combine the gap between experimental AI and generalized utility. This last step coincides with the growing integration of AI tools in all industries, including education, customer service, coding and content creation.
The massive growth in the application from one year to the next, 148% compared to the first quarter of 2021, also places it in a league different from other AI tools trying to penetrate the market. While rivals like Claude d’Anthropic fought against traction, and Deepseek or Manus AI remain largely niche, the domination of Chatgpt does not show any signs of slowdown.
Even Grok by Elon Musk, who benefits from his celebrity status and the X platform for distribution, can face a difficult battle. Appfigures noted that the problem for new entrants is not necessarily a lack of quality – it is that users looking for AI simply download chatgpt by default.
Instagram, who had held post No. 2 on the App Store and Google Play in January and February, lagged behind Chatgpt in March. Tiktok, generally the best dog, fell in third place – a change that reflects the evolution of consumer interest in the midst of regulatory concerns.
Tiktok’s previous download bump this year was partly motivated by fears of an American ban. Although this threat has been released, President Trump has now looked for an agreement with China to maintain the application accessible to American users, uncertainty remains. Instagram, meanwhile, has maintained strong popularity, especially among American adolescents.
A new Piper Sandler survey has shown that Instagram was the most used social application among American adolescents, with a monthly use of 87%. Tiktok followed with 79% and Snapchat with 72%.
Other social applications continued to hold places in the world top ten in March, notably Facebook, Whatsapp, Telegram, Threads and Capcut. The top 10 collectively made 339 million downloads, a notable leap compared to the 299 million February.
While Chatgpt benefits from a record month, Openai is also preparing to withdraw the GPT-4 model from the application by April 30, fully replacing it with GPT-4O, the more recent model is now defined as by default.
GPT-4O was congratulated by Openai for its improved performance, coding, STEM tasks and conversational flow. The company claims that it surpasses the GPT-4 in head-to-head evaluations and follows the instructions better.
Originally launched in March 2023, the GPT-4 cost more than $ 100 million to train and introduce multimodal capacities for understanding images and text. It was later followed by GPT-4 Turbo, and now GPT-4O. Although GPT-4 is no longer available in the Chatgpt application, developers will always be able to access it via the Openai API.
The company is also preparing to deploy more models, including the GPT-4.1 family (with GPT-4.1-min and GPT-4.1-Nano) and a new series of reasons called O4-Mini. These efforts suggest that Openai pushes even more to develop its capacities while keeping the user experience fast and accessible.
