In a digital and AI-driven universe, one sector still surprises by being extremely non-digital, which is industrial distribution. Even with all the development around chatbots and customer portals, a large part of the B2B commerce occurs in the phone. That idea is what prompted Smit Dagli, co-founder of Kanava AI, to start a company aimed at automating voice interaction in this frequently-neglected industry. In an interview with Smit, we got a detailed insight of the same as he shared the story of Kanava, the hurdles of applying AI to old-world industries, the technical and cultural difficulties of applying AI in an old-world industry, and just what customer trust looks like in a market, which is accustomed to doing things the old-fashioned way.
