The Apple Inc. technology giant has considered using artificial intelligence to help accelerate the design of personalized fleas that feed its devices.
During a speech last month at the ITF World Conference in Belgium, Apple’s main vice-president of material technologies, Johny Srouji, said one of the main lessons that the company had learned was that he should use the most sharp tools available to design his chips, Reuters reported on Thursday, citing a video of the conference.
“EDA (Electronic Design Automation) companies are super critical to support our chip design complexities,” said Srouji. “AI generating techniques have high potential to get more design work in less time, and this can be a huge boost of productivity.”
Two of the largest electronic design automation companies in the industry, cadence design systems and synopsys, also sought to add the AI to their offers, noted the report.
In his speech, Srouji described Apple’s development of personalized chips, from the first iPhone processors to the most recent fleas that fuel mac desktop computers and its augmented Vision Pro augmented reality headset.
Apple already uses AI
Srouji’s comments suggest that Apple wants to start using AI for the first time to return faster than its engineering teams designed the chips. However, Appleinsider said that Apple uses AI in its conceptions to some extent for years.
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Third -party companies take advantage of AI
Appleinsider reported that for years Apple has relied on EDA third -party companies, which are already taking advantage of AI and automatic learning in flea design.
He added that Synopsys declares that the use of generative AI could help create new ways to design fleas, on which Apple relies.
Microsoft job cuts
Meanwhile, Reuters reported that the Microsoft software giant plans to reduce thousands of jobs, in particular in sales, because the company rationalizes its workforce in the middle of the orientation and increased investments in AI.
The company has accelerated investments in AI, aimed at following its competitors in industry at a rapid rate, which now sees the integration of AI into products and services.
This week, Amazon CEO Andy Jassy said that the deployment of generative AI and agency AI would reduce its total business workforce in the coming years.
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