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Spain strengthens its historic role as a bridge between Europe and Latin America with the arrival of MERGE Buenos Aires, a landmark event in 2025 that will bring together cutting-edge innovations in blockchain and Web3. Combining technology, culture and business, this event aims to position Buenos Aires as a central player in one of today’s most disruptive industries.
The previous edition, organized in Madrid, was a resounding success with more than 2,500 participants and 250 international speakers. For three days, MERGE Buenos Aires will bring together executives from major technology and financial companies, emerging startups, traditional institutions and government representatives from around the world. Discussions will focus on policies for technological transformation, with a focus on the coexistence of traditional finance and crypto assets to meet global financial needs.
Paula Pascual, CEO and Founder of MERGEoutlined the main goal: to create a space that drives the financial innovation agenda, shapes strategies for the Web3 era, and supports traditional institutions in adopting decentralized technologies.
The event will explore the future of the Internet and the impact of blockchain, covering topics such as digital identity, tokenization, decentralized finance, direct payments, cybersecurity and the synergy of blockchain with emerging technologies such as artificial intelligence. These themes are reshaping interaction, governance and project financing, leading to a more inclusive and transparent digital economy. This unique blend of topics and practical applications will position MERGE Buenos Aires as a key forum for innovation and digital transformation.
A premier agenda with an unrivaled speaker lineup
The program begins on Monday March 24 with an exclusive cocktail reception at the Spanish Embassy, welcoming special guests. On March 25 and 26, the conference will feature talks, workshops, exhibitions and experiences blending culture and technology, offering much more than a standard technology event.
The event will feature a remarkable line-up of speakers from a variety of key sectors. Regulatory and institutional leaders, including Pedro Inchauspe (Central Bank of Argentina), Roberto E. Silva (CNV Argentina), Fabio Araujo (Central Bank of Brazil), and Juan Carlos Reyes (CNAD Salvador).
Notable figures from the fintech and corporate world include Coty de Monteverde (Santander Bank), Esteban Tresseras (Bank Galicia), and Sébastien Resano (MasterCard), as well as representatives of international companies such as Microsoft And Belo.
The Web3 ecosystem will feature indigenous business leaders such as Pablo Casadío (Bit2Me), María Fernanda Juppet (CryptoMKT), and Robert Drost (Eigen Foundation), among others.
Essential support for leading companies
The unwavering support of our initial sponsors is essential to ensure the success of MERGE Buenos Aires, an event that has already positioned itself as a must-see event in the Web3 industry. High-profile organizations that have confirmed their support include renowned names such as Blockchain Factory, Bit2Me, Chainalysis, CryptoMKT, Eigen Foundation, Finreg360, GPC Advisory Partners, Lirium, Stakely, And Bullamong many others. These companies highlight the diverse and global nature of the strategic partners who make this event possible.
More than technology: disruptive culture and art will leave you speechless
MERGE Buenos Aires stands out for its harmonious fusion of art and technology, creating an innovative experience combining culture, creativity and innovation. At Palacio Libertad, attendees will enjoy digital art galleries, interactive installations, concerts, performances and groundbreaking exhibitions.
The event extends beyond its main venue with side activities such as VIP dinners, community meetups, networking sessions and cultural tours, fostering collaborations that cross borders and disciplines.
It’s not a question of how, but when we will fully immerse ourselves in the Internet of the future. The answer lies at MERGE. Advance tickets will be available on the website soon.
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