PANAMA CITY, June 9, 2025 – BingX, a global leading cryptocurrency exchange and Web3 AI company, is proud to share the reveal of the 2025/26 Chelsea FC training kit, marking its second consecutive year as the Club’s Official Men’s Training Kit Partner. Central to this launch is the campaign “Trained on Greatness”, a powerful brand message delivered through a dynamic launch video and new visual identity, connecting the rigorous discipline of elite sports with the precision and performance of next-gen AI trading.
While the BingX logo remains proudly displayed on Chelsea FC’s official training kit, the new “Trained on Greatness” campaign deepens the shared mindset into sharper focus. From every training drill to every trading move, both teams perform with purpose, focus, and intensity. The campaign reflects how greatness is forged through discipline, preparation, and smart use of data and technology. Whether on the pitch or in the market, BingX and Chelsea FC stand united in their pursuit of excellence.
“Trained on Greatness also indicates our unswerving commitment to excellence,” said Vivien Lin, Chief Product Officer of BingX. “Whether in sports or in trading, long-term success is built on discipline, data, and continuous improvement. At BingX, we are applying this mindset to everything we do — from advancing AI-driven trading tools to developing a more intuitive, secure user experience. As we look ahead, our product roadmap will focus on empowering users to evolve with the market, just as top athletes evolve with the game.”
Since partnering with Chelsea FC in 2024, BingX has leveraged this collaboration to explore the intersection of crypto and sports, align with high-performance culture, and deepen engagement with a broader audience. As the partnership enters its next stage, BingX remains committed to delivering cutting-edge innovations that inspire both traders and fans.
