This campaign doesn’t stop here. The has gone further beyond the digital world, with Mentos partnering with YouTube creators The Hacksmith to craft a real-world version of the Fizzooka. Reportedly, the real-life version of this launcher will measure over three feet in length.
If that sounds exciting, then there’s something more exciting waiting for players. The physical replica of the cannon is projected as a soda geyser with the force of a firehose. Apart from that, 30 replica Fizzookas are reportedly being produced and distributed to influencers worldwide to enable them to experience and showcase the device under controlled conditions.
As for now, this campaign spans more than 20 global markets and encompasses influencer partnerships and social media activities. According to creative director Stu Royall, “get Mentos into pop culture, and for our audience of 16- to 24-year-olds, gaming is a huge part of that.” He further emphasizes the importance of games to offer both useful and entertaining things to acknowledge skepticism towards overt brand placements.
