Cardone Capital, an eminent real estate investment company, adopted Bitcoin as a basic asset.
The company has announced the daring move, which more signals the convergence of traditional finances and cryptocurrencies on June 21, 2025.
The news of the Cardone Capital Fresh bet on the largest and most popular digital asset in the world came while Bitcoin Price recovered a foot above $ 100,000 after a large sale during the weekend.
Cardone Capital buys 1000 BTC
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Immobilière Cardone Capital has revealed its acquisition of approximately 1,000 bitcoins in a position on X shared by the CEO of the company Grant Cardone.
This decision considers the position of American company itself as the first real estate entity to integrate a complete Bitcoin strategy with its property portfolio.
This pioneer stage occurs while Bitcoin is negotiated over $ 101,000, recovering from a recent sale triggered by geopolitical tensions after the American strike on Iran.
In the midst of the growing institutional adoption of cryptocurrencies, Cardone seems to stand out by mixing real estate and digital assets.
The company, which manages 14,200 rental units and half a million square feet of quality office space A, aims to diversify its assets by integrating the potential of the growth of the long-term Bitcoin value with its real estate assets.
Cardone has highlighted the ambition of its strategy, declaring plans to acquire 3,000 additional BTC. The company also looks at 5,000 rental units by the end of 2025.
This double expansion model reflects confidence in the stability of Bitcoin as a cover against inflation, despite recent geopolitical disorders.
The best companies add bitcoin to balance sheets, strategy tracks
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Cardone Capital’s decision aligned with a broader trend among companies adopting Bitcoin cash strategies.
The trend gained momentum in 2025, with corporate entities borrowing a sheet from the strategy, the main company of the BTC among the listed companies.
The evolutionary landscape of Crypto highlights a change in financing of companies, with Bitcoin more and more considered as a legitimate value store.
Michael Saylor’s company, formerly Microstrategy, began to buy BTC in 2020 and during writing, Hodls 592 100 BTC, acquired for $ 41 billion. And Saylor says he will buy even more.
Saylor’s aggressive accumulation strategy, which deals with Bitcoin as a cash reserve asset, has inspired others, including Metaplanet, to allocate parts of their BTC cash reserves.
Other companies such as Digital Marathon and Riot Platforms focus on Bitcoin exploitation and strategic purchases.
The entry of Cardone into this space, supported by its real estate foundation, could create a new precedent, encouraging a new institutional adoption while Bitcoin seeks to consolidate again above $ 100,000.
