The CEO of Charles Schwab Corp, Rick Wurster, will envisage a launch window of April 2026 to provide Bitcoin trading services (BTC) to Spot Bitcoin) to Schwab customers.
According to Riabiz, Wurster cited a 400% increase in traffic to the Schwab crypto website as proof of interest in investors in digital assets. The CEO predicted:
“Our expectation is that with the evolution of the regulatory environment, we hope and likely to launch the crypto of the direct point. Our goal is to do so in the next 12 months, and we are on a good track to be able to do so.”
The comments of the SCHWAB CEO reflect the growing trend of traditional financial institutions (tradfi) adopting cryptographic products and offering services that blur the border between the world of digital assets and tradfi.
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Rick Wurster assumed the bar in Schwab in 2025, and in an interview in November 2024 Yahoo Finance, said that the company was happy to provide services to customers who wish to exchange digital assets.
At the time, Wurster told the financial media that Schwab wanted to offer a crypto directly to its customers but awaited a positive regulatory catalyst.
After the re-election of Donald Trump in the United States, Wurster said that the financial services company provided for a much better regulatory environment to extend its digital asset services.
Schwab CEO previously said that he had no cryptocurrency, adding that he felt “silly” so as not to invest in the emerging asset class because he continued to provide disproportionate investment gains.
In January 2025, Charles Schwab joined the Trump Media and Technology Group (TMTG) to provide personalized Crypto-money funds and services for the next “Truth.fi” service.
Truth.fi will include digital assets and traditional financial services as an alternative proposed to the inherited banking system.
The CEO of TMTG and head of the White House, Devin Nunes, said that TMTG’s objective was to provide an option for people worried about unfair banking practices and “cancellation, censorship, debannage and privacy violations committed by major technologies and awakened companies”.
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