Charles Schwab Enters Crypto War, Launching Spot Bitcoin & Ethereum Trading

Charles Schwab, one of the largest American brokerage companies with 10.7 billions of dollars in customer assets, is close to the direct negotiation offer (spot) in Bitcoin and Ethereum. Meanwhile, CEO Rick Wurster has just confirmed that Schwab will soon launch trading spot against Bitcoin and Ethereum, hoping to help customers keep all their money, actions, their obligations and their crypto in a trusted place.
Schwab launches Bitcoin & Ethereum Trading
In a recent interview with CNBC, Wurster noted that Schwab customers already have a significant exposure to the crypto through exchanged products (ETP), holding more than 20% of the entire ETP market.
However, Crypto is still a small slice of total assets from Schwab, about $ 25 billion out of 10.8 billions of dollars. Schwab thinks that giving them a simple BTC and Eth Trading spot “some time soon” will unlock new growth.
The timing is perfect because the rules for crypto become clearer. The US House recently adopted the Act on Engineering, establishing new rules for Stablecoins. In addition to the relaxed restrictions of banking regulators, this allowed companies like Schwab to go more easily to the crypto.
Rivalize with Coinbase
Schwab’s entry into the spot cryptography trading aims to challenge existing players like Coinbase. After leting the Bitcoin and Ether ETF and authorized ETF funds and related options, the addition of direct parts is the next step.
Wurster has said that many Schwab customers currently store 98% of their wealth with brokerage but keep a small part of the crypto with other exchanges. They prefer to see everything, stocks, ETFs, options and now parts, in a secure dashboard.
Institutions add more crypto
The push towards the crypto is not limited to Schwab. A March Survey by Coinbase and Ey-Parthenon revealed that 83% of institutional investors plan to increase crypto allowances in 2025, with altcoins like XRP and Solana emerging as favorites.
Another study revealed that 90% use or test stablescoins. Schwab wants to be ready when these allowances go from “experimental” to “standard”.
Profits increase as Schwab grows
Even if Global Crypto Spot Trading fell in the last quarter, Schwab’s quarterly profit jumped 60%, BPA reached $ 1.14, customer assets increased by $ 10.76 t and negotiation income increased from $ 23% to $ 952 million, partly stimulated by a heavy activity around New Us Tariff News
For Schwab, the crypto is no longer just a complementary module, it is part of its main business plan for the future.