OPENAI’s chatgpt research, which incorporates real -time web data in its responses, is developing quickly in Europe.
According to a report, the functionality was on average 41.3 million monthly active users in the EU for the six months ending on March 31, 2025, against 11.2 million in the previous period of six months ending on October 31, 2024.
Announcing the milestone, the EU Digital Services Act (DSA), wrote via an article,
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“In accordance with our obligations under article 24, paragraph 2, of the DSA, OpenAi Ireland Limited publishes information on the” monthly active recipients “means of Chatgpt research (that is to say our online research features) in the European Union, calculated over a period of six months. For the six -month period ending on March 31, 2025, the search for chatgpt had in combination approximately 41.3 million active assets of the European Union. »»
Under the EU Digital Services Act (DSA), platforms with more than 45 million monthly users are faced with stricter rules, in particular by allowing users to unsubscribe to recommendation systems, share data with researchers and undergo external audits. With its current growth, chatgpt research could soon trigger these requirements. Non-compliance could lead to fines of up to 6% of world income or even temporary EU suspension.
Launched in October 2024, Openai deployed the research function on Chatgpt, to allow users to obtain quick and timely responses with links to relevant web sources. Is the search model a refined version of GPT? 4o, post-training using new synthetic data generation techniques, including Distilled outings OPENAI O1 overview. Chatgpt Search operates third -party research providers, as well as the content provided directly by its partners, to provide the information that users are looking for.
The company has also teamed up with new and data suppliers to add up to date informationND new visual conceptions for categories such as weather, stocks, sports, news and cards.
The rapid growth of Chatgpt Search at 41.3 million monthly active users in Europe by March 2025, reshapes the research industry in several ways:
1. Increased competition:
With its conversational approach led by AI, Chatgpt research questions Google’s domination by offering concise and synthesized responses rather than traditional results based on links. This could put pressure on Google, which always holds more than 90% of the world research market, to innovate more, in particular in the integration of AI.
2. Travel of user expectations:
The adoption wave highlights an increasing preference for natural language treatment and direct responses, pushing traditional search engines to improve their interfaces. Bing and others can accelerate AI investments to compete.
3. Redistribution of market share:
Although Google’s market share remains dominant, Chatgpt Search growth capturing a fraction of the 8.5 billion global research per day could erode the shares of small players more quickly (for example, Bing, Yahoo), because users revolve towards alternatives piloted by AI.
A September 2024 survey showed that 8% of users prefer chatgpt search on Google. However, studies highlight reliability problems, one noting an error rate of 67% in identifying articles and another signaling inaccuracy in news content, including approved OPENAI partners.
Despite its ascent, Chatgpt Search Tracks Google, the dominant search engine, which deals about 373 times more research. Meanwhile, Chatgpt Search Rise, is an alarm clock for Google, pushing it to innovate more quickly, to protect its advertising model and to take advantage of its scale and its reliability to repel this emerging threat. The lack of adaptation could lead to a progressive erosion of the market share, although the rooted position of Google provides a solid stamp for the moment.
