On March 7, 2025, the Oval Office Crypto Summit turned heads by putting football at the front and in the center of the conversation. FIFA President Gianni Infantino launched the idea of a FIFA coin to connect with the five billion fans of sport, which prompted President Donald Trump to joke that he could end up worth more than FIFA himself. With the American co -organization of the FIFA World Cup 2026, the summit reported an increasing interest in digital assets focused on sport – and the potential of projects like Chiliz, which has tokenized more than 70 sports teams in the world, alongside others, to embark on an American expansion.
White House crypto summit: football is going in place
The concept of Infantino coins has exploited a broader trend: sports organizations exploring blockchain to start fans and unlock new income flows – attract attention at a time when regulatory attitudes in the United States seem to soften. For football, it could be a pivotal moment, especially with the FIFA 2026 World Cup on the horizon. The tournament, marking its 23rd edition, will be the first to present 48 teams in three host countries: Canada, Mexico and the United States. As the most prestigious football event is increasing, the world football market, worth $ 55.97 billion in 2024 and a 3.9% TCAC should reach $ 70.29 billion by 2030 *.
The United States seems eager to capitalize on this opportunity – both on and off the field, potentially revitalizing the country’s sports blockchain scene.
* Future data statistics.
Sportsman
The American crypto policy is changing, the new Trump administration promoting innovation in relation to the difficult application of the Biden era. The dry crypto working group also clarifies the securities laws, which softens the market. For sports blockchain players, this means less legal risks, better access to American leagues and a shooting at the base of massive American fans, in particular with the 2026 World Cup. The time for key players to be intensified approaches quickly.
Key actors
The imprint of American sports blockchain is relatively light as it is. But there is now more room for sports blockchain operators to increase their game.
Chiliz fans’ token creators have history in the United States with a series of partnerships with the NBA, NFL, NHL and MLB that have stalled due to regulatory roadblocks under the old administration. Now, with indices of the CEO Alexandre Dreyfus on X on delighted activity in the United States, the timing could line up.
Chiliz is not a newcomer. Since 2018, he has built a blockchain ecosystem adapted to sports, with fans of fans leading the charge. These tokens were adopted by more than 70 major teams, including FC Barcelona, Manchester City, Paris Saint Germain, Flamengo and Juventus – offering real advantages such as VIP tickets and goods. Earlier this year, the Juventus fans’ token ($ July $) reached $ 169 million in daily volume after Tether’s investment in the club suggesting an increasing appetite for the crypto officially supported by elite sports teams, which could merge in the American sports and blockchain landscape.
Flow, the blockchain supplying the NBA Top Shot, has raised more than a billion dollars in digital collection sales since its launch in 2020. Its success has laid the basics of the NFL all day, which officially brings the NFT licensed to the NFL to fans.
Sorare gamifies sporting commitment by combining cards of players based on NFT with fantastic sports and has extended to American leagues, including MLB and the NBA, allowing fans to buy, exchange and build queues with NFTS players.
Sweet is attacking one of the biggest pain in the sport industry: ticketing fraud. Thanks to blockchain -based ticketing solutions, Sweet guarantees the secure and verifiable property of tickets, reducing the risk of counterfeiting. Brooklyn Nets and New York Liberty have taken advantage of Sweet technology, offering digital ticket heels that not only serve collects but also offer fans exclusive advantages such as discounts and VIP access.
Meanwhile, Tezos obtains a foot in sports thanks to sponsorships and the NFT. As an official partner of the New York Mets Blockchain, Tezos has integrated NFTS into fans’ engagement strategies, offering exclusive digital collectibles and brand experiences.
What is the next step?
While regulatory changes open the way, sport and crypto should collide in the American flow, Tezos, and others are silent, while Chiliz has proven itself in Europe and South America, and solid links based on its former partnerships in the United States. Success depends on how these projects sail in a competitive landscape, but it seems that the United States could be the next major test field for sport and crypto.
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