The serene shores of Lake Geneva are used to the revolutionary sound of jazz, a genre built on freedom, improvisation and courage to break the rules. In July, however, a new equally disruptive force rises on stage. The emblematic Jazz Festival de Montreux is making its debut on its very first Jazz Crypto festival, and in a movement that turns heads, Crypto Exchange Bitget intensifies as a main partner.
At first glance, the Bebop and Blockchain association may seem strange. But for those behind the curtain, it is a natural duo. Vugar Usi Zade, Bitget’s COOdoes not see a confrontation, but a deep connection. “”Our decision to become the main partner stems from a deep alignment of fundamental values between jazz and the cryptocurrency industry,“He reveals.”Jazz, in its heart, is an expression of freedom and a force that constantly reshapes the music industry through innovation and improvisation. This precisely reflects what we believe that crypto represents; Financial freedom and power to reshape the traditional financial landscape as we know it.“”
A shared pace of innovation
This spirit of shared reinvention is the driving force of the festival. While jazz thrives on spontaneous creation, Usi Zade is careful to distinguish this from the world from digital assets. “I would not use” improvisation “to describe the crypto, especially with regard to investment“, He clarifies, stressing that good financial decisions”absolutely require a rigorous analysis and in -depth research.“”
However, synergy becomes undeniable when the conversation passes to innovation. “”There is undoubtedly a deep energy shared between jazz and crypto when we are talking about innovation,“Usi Zade says.”Just as jazz constantly redefines musical borders, the cryptography market is undoubtedly one of the most innovative and dynamic sectors around the world. It is not just evolving; He actively redefines finances as we know him. “This innovation, he notes, already provides”Crucial access to financial services for non-banished populations and sub-banca. “”
This avant-garde attitude is what convinced the legendary Montreux team. Festival organizer Yannick Mottebert, whose team grew up with the festival in their backyard, saw an opportunity in gold. “”When we had the idea of creating a crypto festival here in Montreux, it was for us the perfect match“, He said, pointing towards the” big crowd, the young and rich public and the opportunity to network “. The concept even intrigued the organization of the vegetable festival itself.They have already created NFT in the past and are always interested in imagining the future“Note Fattebert.”They were very interested in giving the crowd the opportunity to buy concert tickets in crypto in the future. “”
Make human crypto
Beyond philosophical alignment, partnership has a deeply human objective – to bring the crypto out of the abstract digital domain and in the real world. “”An event like the crypto jazz festival is incredibly effective in making cryptographic culture more human and linked because it facilitates direct connections and in person,“Usi Zade explains.”In such a relaxed and open festival environment, people are more likely to share ideas, ask questions and really connect. »»
This is the key to breaking the barriers. The festival aims to move crypto “Beyond abstract concepts or online interactions,“Allow new arrivals and veterans to meet passionate people, exchange ideas and”Strengthen confidence in a tangible way.“It is an environment designed to dismantle stereotypes and promote a feeling of camaraderie, which makes the world often intimidating from web3 that feels engaging and accessible. Mothertebert agrees, declaring:”We are sure that the crypto jazz festival will bring a lot of curious cryptocurrency from music lovers. Our goal is to offer them great experiences, interesting panels and to be able to inform all crypto projects.“”
Experience: tickets, technology and exclusive holidays
So what’s in store for participants? Bitget removes all stops with a “Dedicated community campaign“It goes far beyond a simple logo on a banner. Festival -goers can win exclusive tickets to see world superstars like Lionel Richie, Diana Ross and Raye. The advantages do not stop there. “”The campaign also offers the possibility of accessing special pass for dinner and invitations to the fence“Adds Usi Zade, offering a chance to”Mix, network and continue the dynamic atmosphere of the festival in a more exclusive setting.“”
On the technology front, the festival will offer interactive experiences. “”We will have two beautiful shows on the Memphis scene on July 9 and 10 with artists creating videos and live music in collaboration with IA“Reveals Mottebert.”We will also have panels talking about how NFTS and Crypto will help artists in the future.“”
On boarding the next wave
For Bitget and the festival organizers, this cultural crossover is more than a unique event; It is a strategic play for the future. “”Bringing web3 in the dominant current is definitively based on cultural multisgments like this,“Usi Zade clearly declares.”It is a question of making web3 relatable by connecting it to things that people know and already like. “Linking crypto to artists and world -renowned cultural moments, the festival aims to”spark curiosity among a much wider audience“And demonstrate real advantages in a”natural and exciting” path.
This partnership perfectly embodies Bitget’s vision for 2025 and beyond; “”Make cryptography accessible to everyone.“It is a strategy observed in their other major partnerships, as with the Liga of the Spanish Liga football, and their ambitious educational initiatives, including a program with UNICEF to provide a blockchain education to a million people by 2027.
The challenge of mixing these worlds was not lost for the organizers. “”The biggest challenge is that this concept has never been done,“Admits Fattebert.”When you start from scratch, it’s always a challenge to convince people to believe in you. “But the vision is clear:”Open the doors of the world of cryptography to a larger crowd is our goal here.“And the ambition is global.”Our dream is to expand this event and to be able to join all the Montreux jazz festivals in the world,“He said, looking at extensions to”South Africa, Japan, United States, etc. »»
A final message in music
While the latest notes fade on Lake Geneva, what is the sustainable message of this daring experience? When you remove technology and tradition, what remains? Everything comes back to a simple and powerful metaphor; The merger of melody and rhythm. If Montreux Jazz provides the timeless and moving melody and the crypto establishes the rhythm of driving and innovative, what is the song they compose together for the world?
From the point of view of the organizer of the festival, Yannick Mottebert, the message is that of immediate and infectious joy. “”When you have the melody and the rhythm together,“He says with a knowing smile,”You know you will have a good time. “His words capture the tangible spirit of the event – laughter, connections, the shared energy of a crowd united by a love for culture and a curiosity for the future.
But for Vugar Usi Zade from Bitget, this rhythm carries a deeper and more transformative message that resonates far beyond the festival land. “THe sends a message that we send to the world“He explains,”Does the crypto integrate perfectly into our daily life, mixing with the general public culture to offer new financial freedom to everyone around the world. »» It is not only a party, it is a paradigm shift. The transparent integration of which he speaks is the very mission of the festival, to make the natural complex, transform intimidation by inviting. The “new financial freedom” is the modern echo of the very freedom that has given birth to the jazz itself, the right to create, have and innovate outside traditional systems.
In the end, these two messages are not separated, these are two parts of the same composition. The joy and the festival community are the welcoming agreements that invite the world to listen to. And the underlying rhythm is the powerful and regular rhythm of technological progress, promising a future where finance is more open, art is more stimulating, and culture is the bridge that connects us all.
Some say that jazz is the sound of freedom. Others say that crypto is the future of it. In Montreux in July, they will both be on stage, creating a harmony that aims to be nothing less than the soundtrack for a new era. The only question is: are you ready to listen?
The Crypto post obtains the blues: Bitget and Montreux forge an unlikely duo of freedom and finance appeared first on Beincrypto.
