With Pat Cash Onboard, IG Addresses Falling UK IPOs and Retail Engagement ⋅ Crypto World Echo
IG, a UK-based investing and trading platform, has launcheda new campaign urging the public and government to reconsider the country’sreliance on cash savings. The campaign, called “Save Our StockMarket” (SOS), features a short film with former Wimbledon champion PatCash.
Data from HMRC shows that £294 billion was held in cash ISAsbetween 2022 and 2023. Over the past 26 years, real returns from the FTSE 100were 6.8 times higher than the average cash ISA. Despite this, cash ISAsubscriptions increased by more than 722,000 in 2024, while stocks and sharesISA subscriptions fell by 126,000. IG says this reflects a declining interestin equity investment among retail investors.
Further figures point to reduced activity in the UK stockmarket. In 2024, 88 companies delisted from the London Stock Exchange, and UKIPOs fell by 60% compared to 2022. IG argues this trend is linked to growingcaution among savers and a lack of government support for investment-ledgrowth.
Pat Cash Film Highlights Message on Cash Returns
In the film, Cash appears in a locker room, looking back onhis playing days. He attempts to teach a group of tennis students his famous“cash return,” but fails to impress. The segment aims to highlight the limitedreturns of cash savings in the current economic context.
IG’s UK Managing Director, Michael Healy, said the aim is tohelp more people invest in UK shares and support domestic companies. As part ofthe campaign, IG is also offering a welcome share bundle worth up to £100 tonew UK share dealing customers who register before 15 August.
The shares willbe randomly allocated and may include stocks from companies such as Sainsbury’sand Rolls Royce.
You may find it interesting at FinanceMagnates.com: IGEnds PayPal Payments for UK Users Following FCA Discussions.
IG Pushes Policy Proposals to Support UK Investing
The SOS campaign includes a four-point proposal aimed atreversing these trends. IG is calling for the abolition of cash ISAs, theremoval of stamp duty on share trading, tax incentives for long-term investmentin UK companies, and regulatory changes to make it easier for providers topromote investing without breaching advice rules.
This article was written by Tareq Sikder at www.financemagnates.com.
