Amazon and Walmart Explore Launching Their Own Stablecoins Amid U.S. Government Support and Surging Institutional Adoption

The retail giants Amazon and Walmart would have explored the launch of their own American stable coins, according to the Wall Street Journal.

This decision indicates a significant change in the way in which the main retail players think of the future of payments – from traditional banking infrastructure and to financial instruments based on blockchain which promise faster, cheaper and more borders.

Unlike volatile cryptocurrencies such as bitcoin, stablecoins are designed to maintain a fixed value, generally set to a fiduciary currency such as the US dollar or products such as gold. The taking into account of Amazon and Walmart of Stablecoins underlines a growing trend in institutional adoption and occurs at a time when stablecoins are more and more positioned not only as an innovation in the private sector, but as a tool for national financial strategy.

Institutional adoption develops at the rear of the support of the American government

Stablecoins are no longer limited to crypto-native startups. The main financial institutions such as Jpmorgan Chase, Citigroup, Bank of America and Wells Fargo are already working on the launch of a common Stablecoin, while travel technology companies like Expedia and US Airlines are considering the integration of Stablecoin to optimize payments and reduce cross -border transaction friction.

This momentum is supported by an increase in support from the United States government. The American Treasury Secretary, Scott Bessent, speaking on Wednesday in front of a subcommittee of the Senate credits, planned that the stablecoins linked to a dollar could exceed 2 billions of dollars in market capitalization, positioning them as a strategic financial instrument for global economic growth.

“The rise of Stablecoins is part of a greater strategy to improve and preserve the position of the US dollar as a global reserve currency,” said Bessent, a worldwide market veteran and the former hedgerow fund manager. “Legislation on the differences supported by US Treasury bills or TB billiards will create a market that will expand the use of the US dollar via these stablecoins from around the world.”

Bessent also revealed that the legislation is being drafted at the congress which would oblige stablecoins to be fully supported by high -quality liquid assets, such as the US Treasury bills. The objective is to ensure price stability, strengthen confidence between users and create a transparent framework that could attract even more business issuers like Amazon and Walmart.

“This administration undertakes to maintain the status of reserve currency and to improve this,” added Bessent, strengthening the idea that stablecoins are now considered an extension of American financial policy.

What it means for Amazon and Walmart

For Amazon and Walmart, the push towards the launch of Stablecoins concerns both logistics optimization as on financial independence. With massive global operations, these companies remain to save billions on transaction costs, improve the speed of settlement and reduce dependence on intermediaries such as banks and card networks.

Amazon previously published job offers related to crypto and invested in blockchain tools through its cloud AWS division. Walmart, on the other hand, filed patents several years ago for a digital currency and tested the blockchain to follow the supply chains.

However, the two companies are likely to expect clearer regulatory signals, in particular around the Act on Engineering – a bill which aims to governing the program and the support of Stablecoins. While the bill receives republican support, it has been faced with criticisms of democrats who warn the risks that private companies emit largely used digital money.

According to Defillama, the total market capitalization of stablecoins is currently $ 251 billion, dominated by the USDT of Tether and USDC de Circle, which collectively commands more than 86% of the market. The small entrants like Pyusd of Paypal and even USD1, a stable linked to entities affiliated with President Donald Trump, failed to win a significant traction.

However, the entrance to Amazon and Walmart could change this. With their vast customer bases, their global scope and their infrastructure to support adoption, these companies could quickly become dominant players in a space previously led by fintech startups and crypto-native platforms.

Their adoption of stablescoins would not only express the pressure on existing players, but could also accelerate the normalization of the use of digital dollar in daily trade, laying the basics of a broader transformation of how payments are treated worldwide.

Essentially, Stablecoins are no longer a marginal innovation. They quickly evolve towards a modern pillar of finance, and the involvement of the banks of Amazon, Walmart, Wall Street, and the American government suggests that they could soon become as omnipresent as credit cards – and much more transformative.