eToro Extends Deal with Dutch Club AZ Alkmaar as Betting Brands to Exit Premier League ⋅ Crypto World Echo
eToro has extended its sponsorship agreement with Dutchfootball club AZ Alkmaar. The partnership, which began in 2023, will now runthrough 2027.
The extension comes at a time of change in the Europeansponsorship landscape. TheUK is preparing to ban betting firms from placing their logos on the frontof Premier League shirts. Currently, 11 clubs display such branding, with acombined value of £101.1 million. The ban is expected to reduce demand fromgambling sponsors and open opportunities for non-betting brands like eToro.
eToro Extends Partnership with AZ Alkmaar
During the initial term, AZ maintained its position amongthe top clubs in the Eredivisie. The team also recorded strong homeperformances in the UEFA Europa League and reached the final of the KNVB Cup.
Under the renewed agreement, eToro will continue to havematchday visibility at AZ’s home ground, the AFAS Stadium. The partnership willalso include content collaborations with players and events for eToro clients.
“From day one, this partnership has felt like a naturalfit,” said Shany Hahn Shalom, eToro’s Regional Manager for the Netherlands andthe Nordics.
“Teaming up with a club like AZ, which mirrors that sense of unityand ambition, makes perfect sense. With the extension through 2027, both AZ andeToro are doubling down on their commitment to long-term progress, on the pitchand beyond.”
You may find it interesting at FinanceMagnates.com: MoneyTime: How Much Fancy Sport Sponsorships Actually Cost?
🤝 𝐀𝐙 𝐚𝐧𝐝 𝐞𝐓𝐨𝐫𝐨 𝐞𝐱𝐭𝐞𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩!📊 Beide partijen hebben de samenwerking officieel verlengd tot 2027.📲 Meer info: https://t.co/3RPMfIgIiU#AZAlkmaar | @eToroNLpic.twitter.com/lVH2upGtpK
— AZ (@AZAlkmaar) June 2, 2025
eToro Sponsors Multiple European Sports Leagues
eToro has been active in sports sponsorship across Europe.It spent $10.7 million on sponsorships during the 2024–25 season. Other majorbrokers in this space include Swissquote and Plus500.
In addition to AZ, eToro holds sponsorship agreements in theEnglish Premier League, German Bundesliga, UK Premiership Rugby, andAustralia’s A Leagues.
This article was written by Tareq Sikder at www.financemagnates.com.
