The interactive and immersive technology behind concert ticketing offers a wide array of possibilities for enhancing the fan experience and transforming the concert industry. Continuous advancements along the lines of augmented reality, interactive displays, and mobile apps have immense potential to disrupt ticketing by creating richer and immersive experiences for live event attendees. Design innovations from partners like JTECH would support that transformation.
Continual evolution of these technologies can only strengthen fan loyalty, prime audience engagement, and further popularize concert experiences in an ever-congested digital ecosystem. And Michigan State University as well as venues such as the Rose Bowl have a huge role to play in that transformation.
These solutions are creating opportunities for:
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Choicest ticket purchasing options
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Live audience interaction commitments through social media integrations
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Opportunities to enjoy a virtual presence at performances
Such trends will be altering the artists’ and fans’ relationships. Applied to understanding audience preferences, data analytics and artificial intelligence will distinguish marketing strategies for giving a better concert experience. The cooperation with stadiums and sponsorship plans serve to complement it.
Gradually banding along forward-looking trends, this technology would likely further blend into both the physical and the digital, enhancing the performances and creating tangible memories that ring loud, long after the last note. Bluewater’s innovations and the input from architects such as Jonathan Emmett will further inform this vision.
