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Gate, a main cryptocurrency trading platform, has officially adopted the new International Gate.com domain and unveiled a redesigned brand logo, marking an important step in the evolution of the platform. This strategic decision aims to unify the brand’s identity, strengthen the global presence and improve user confidence, announcing a new chapter in the development of Gate.
The upgrade follows the celebrations of the 12th anniversary of Gate and is closely aligned with the newly articulated vision of the platform, unveiled during its global event in Dubai, to become “the exchange of new generation cryptography”. It means a leap transformer of the leadership of industry to the leadership of innovation and technical excellence with global strategic expansion.
Previously, Gate also adopted a new Chinese name “Damen” (大门, meaning “the door”), symbolizing an open gateway to the future of crypto for users around the world. The unified refreshment of the domain and the logo reflects the engagement of the platform towards inclusiveness and signals the beginning of a new chapter in the construction of a confidence and global cryptographic ecosystem.
Brand refreshment: visual upgrading of strategic evolution
As a pioneer in the crypto industry, Gate focused on building a secure, compliant and innovative digital asset trading ecosystem in 2013. Today, the platform serves more than 23 million users in the world, supports trading in more than 3,800 cryptocurrencies through the point, the future, In the first 3 global by a complete force.
It was also among the first exchanges to implement zero knowledge proof technology (ZKP) to verify the transparency of the reserve, guaranteeing 100% verifiability of the platform assets. According to his latest proof of reserves, the total gate reserves exceed $ 10.865 billion, with a reserve ratio of 128.57%.
This overhaul of the brand not only raises Gate’s visual identity, but also marks a critical step in its global awareness strategy. The new Gate.com area is concise, very recognizable and worldwide intuitive, improving the perception of users of professionalism and the credibility of the platform.
The newly designed logo adopts a modern and minimalist aesthetic which summarizes the main principles of “confidence as a foundation”, “technological innovation” and “continuous evolution”, representing a complete upgrade of technology, ecosystem and compliance.
In addition, the global Gate Group platform, as well as all its locally under license entities, Gate Japan, Gate Dubai and Gate Europe, will adopt the Unified “Gate” brand. The upgrade of the brand presents a cohesive global identity and further strengthens Gate’s professional image and international influence as a leading world exchange.
Strategic jump: Building the “Next Genner Crypto Exchange”
Under the surface of this brand transformation is a more daring strategic ambition. On April 30, during the world celebration of the 12th anniversary of Gate in Dubai, the founder and CEO of Dr. Han presented the vision of building the “Next Genération Crypto Exchange”. This strategy emphasizes transformative growth on three basic pillars:
- Technology innovation: Continuous improvement in commercial experience through the iterative development of products and breakthroughs in underlying technologies.
- Global conformity: Establish a solid global network of compliance supported by licenses and regulatory approvals in several jurisdictions, strengthening the credibility of the industry.
- Integration of the ecosystem: Go from trading to inclusion Web3, infrastructure and investment services, creating a digital economy in a closed loop.
Gate’s mission is to constantly improve its offers with a professional, secure and open approach, aimed at becoming a fundamental infrastructure for the global digital economy and providing trust and reliable digital asset services to users around the world.
The Gate group strongly emphasizes a “compliance-compliance” strategy, regularly progressing its global regulatory presence. In recent years, its various entities have obtained or completed regulatory recordings, licenses, authorizations or approvals in various jurisdictions, such as Lithuania, Argentina, Malta, Italy, Bahamas, Gibraltar and Hong Kong.
In 2024, the Gate Group entity completed the acquisition of master’s master’s degree approved by Japan, consolidating its footprint in the Asia-Pacific region more. More recently, Gate Technology Fze (“Gate Dubai”), an entity of Gate Group, recently received a complete operational license by Virtual Asset Regulatory Authority (Vara) in Dubai. The license authorizes Gate Dubai to provide trading services for cryptographic assets to institutional investors, qualified investors and retail users, marking an important step in its expansion in the MENA region and the world markets.
This testifies to its long -standing commitment to safety, transparency and user protection.
With the parallel progress of technological innovation, user experience, expansion of ecosystems and global compliance, Gate evolves from a high-level trading platform to a global digital funding ecosystem. The launch of the Gate.com Domaine and the Refresh Logo represents more than a brand update – this is a declaration of long -term Gate’s long -term commitment and vision for the community of global users.
For the future, Gate remains firmly attached to its principles of user development, technological innovation and global compliance, and will continue to work alongside users, developers and partners around the world to shape a safe, open and lasting cryptographic future.
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