AI applications benefit from an unprecedented increase in popularity, as user downloads and integrated expenses have reached record heights in the first half of 2025, according to a report published by the Sensor Tower Intelligence Company.
Between January and June 2025, users downloaded generative AI applications 1.7 billion times, against 1 billion in the second half of 2024, which indicates amazing growth of 70%. The category also recorded a dramatic peak in integrated purchases, income almost doubled at $ 1.87 billion, compared to $ 932 million in H2 2024.
Users are not only downloaded these applications; They spend more time than ever inside them. Sensor Tower reported that GEN AI applications have experienced more than 15.6 billion hours of use in H1 2025, a high increase of 8.5 billion hours in the second half of 2024. These figures experienced 426 billion sessions, a sign of growing user engagement.
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Asia has exceeded all other regions of download growth, representing 42.6% of the Gen Ai world application set up in the first half. A large part of this momentum has been motivated by an increase in adoption in markets such as India and continental China, the overall growth in the region download reaching 80%, well in advance on 51% in Europe and 39% in North America.
With regard to integrated purchases, Latin America has recorded the highest growth, although North America still holds the largest market share, drawing 40% of AI total income.
Chatgpt dominates the world market – except China
Chatgpt growth has stood out in almost all categories. The application directed the income classification in the application in the world, except in China, where Deepseek, a local competitor, exceeded the charts shortly after the launch. While Deepseek took the front of downloads in China, Chatgpt maintained his domination elsewhere, becoming the generative assistant of the most used AI.
According to Sensor Tower, Chatgpt was used for an average of 12.1 days per month in H1 2025. This frequency is placed alongside the main social platforms like X and Reddit, with only Google having a better rate of use. In particular, the use of the chatgpt weekend has also increased, suggesting that users now count not only on the application not only for work-related tasks, but also for lifestyle needs and personal support.
Beyond traditional uses such as writing and coding, users are increasingly turning to Chatgpt to obtain health and well-being help, purchasing recommendations, personal finances and meals preparation. In the second quarter of 2025 only, more than a third of the guests were linked to lifestyle and entertainment, demonstrating the growing role of the application as a versatile assistant.
The report also revealed that 15% of chatgpt users in the United States acted on both mobile and web, a multi-platform-forming commitment that exceeds popular platforms like TEMU and threads, but which is still lagging behind technological giants such as Google, Facebook, YouTube and Amazon, where 25% or more users interact on the devices.
Generative AI transforms into brand image trend
The AI boom has also sparked a frenzy of name. The term “AI” now appears in more than 100,000 application descriptions in the App Store and the Play Store. In H1 2025, applications with “AI” in their names or descriptions have been downloaded 7.5 billion times, representing around 10% of all application downloads worldwide.
Sensor Tower noted that the developers of several categories – photo editing and nutrition to preparation, translation and pastime applications – add references in terms of AI to gain ground. This strategy has delivered measurable download peaks, but often short -lived.
“Applications that have added terms like ‘AI’ or ‘LLM’ to their names or descriptions have experienced a significant boost in downloads in the following months,” said the report, adding that if the term offers short -term visibility, it does not guarantee a long -term commitment, unless it is supported by robust AI capabilities.
What it means
The report of the sensor tower reinforces what many in the technology industry have planned – a generative AI is not only a trend but a transformation. With the increase in engagement deadlines, multiplatform adoption and diversified use cases, applications like Chatgpt change the way users interact with digital tools.
This means that regional players like Deepseek gain ground and that new applications flood the market, the Global Espace of Generative opens the way to competition and an even more ferocious innovation during the second half.
