Bitcoin

Google search volume for Bitcoin flat as BTC nears new highs — Where are retail investors?

The main dishes to remember:

Bitcoin retail merchants (BTC) are known to enter the market during euphoria periods, generally after solid monthly gains or a new summit of all time. This time is not different, the bitcoin approaching $ 104,000 on May 14, while the public interest of the public and the retail activity continue to late.

Analysts estimate that in 2025, retail investors were the largest net BTC sellers, while institutions were the main buyers. But if the historical patterns hold, an increase in the appetite for retail is likely to occur about a week after Bitcoin exceeds the $ 109,350 mark.

Source: X / River

According to River estimates, individual investors have sold a total of 247,000 BTC throughout 2025, which is equivalent to $ 23 billion depending on the average price during the period. Meanwhile, Michael Saylor’s strategy represented 77% of the 157,000 BTCs acquired by companies that year.

The interest of retail for Bitcoin approaches low of 6 months

Current research trends for the term “bitcoin” match levels seen for the last time in June 2024, when BTC was negotiated about $ 66,000 after three months of non-depression of $ 73,000.

Look for bitcoin trends. Source: Google

Similarly, the Coinbase application is now classified 15th in the American App store in the finance category – comparable to its 20th classification in June 2024, based on block data.

Coinbase app ranking in the American App Store – Finance. Source: Thelock

If the classification of mobile applications and Google research trends for “bitcoin” can serve as proxys for the interest of retail, the request was peaked for the last time on November 15, 2024, when the Coinbase application went from the 40th to 5th position in less than two weeks. At the same time, research activity has increased to its highest level in more than two years.

Bitcoin / USD performance in November 2024. Source: tradingView / Cointelegraph

Detail excitement coincided with Bitcoin breaking its higher $ 73,757 on November 6, 2024, with excitement culminating nine days later. Although retail merchants have missed most of the $ 67,000 gains at a month earlier, the upward trend persisted while Bitcoin has increased to $ 107,000 by mid-December 2024.

In relation: Bitcoin Bulls are targeting new heights of all time by next week while capital entries soar

The purchase of Bitcoin near a summit of all time is a sub-optimal strategy

A comparable peak in detail request took place on March 9, 2024, when the Coinbase application reached the fourth plus downloaded in the American finance category, against 35th place two weeks earlier. At the same time, Google Search interest for “Bitcoin” reached its highest level in 20 months, about six days after Bitcoin exceeded its daily previous record of $ 68,000 compared to November 2021.

The leap in retail interest in March 2024 followed a price increase of 56% in just 30 days, the BTC going from $ 43,100 to $ 68,100. Unlike the escape of November 2024, the following seven months experienced erratic price movements, Bitcoin has trouble maintaining levels above $ 70,000. Detail traders tend to react to the summits of all previous time, but this often means that they lack the majority of the increase.

The net outings of retail investors while Bitcoin is negotiated at 5.5% below all high times reinforce the “bitcoin” search trends and the rankings of Coinbase applications, supporting the idea that the demand for detail emerges about a week after a previous summit of all time.

This article is for general information purposes and is not intended to be and must not be considered as legal or investment advice. The points of view, the thoughts and opinions expressed here are the only of the author and do not reflect or do not necessarily represent the opinions and opinions of Cointellegraph.