Earlier, Google spiders used to crawl sites, index pages, and refer traffic back through search results. It was a good bargain, you give the tech giant access, and it sends readers your way.
Today, things have changed. Google’s AI consumes text from throughout the web, learns from it, and then creates its responses. Such responses usually pop up directly in search results without links or attribution. It utilizes strong models such as to summarize concepts and facts from multiple sources. That’s more than crawling, it’s rewriting.
