Grand Masters of Branding And How Hero Become #1 Beer in Southeast Nigeria [video]

Brand Engineering and how Hero Lager Beer * has become the # 1 Brand of beer in southeast Nigeria. This conference of several hours on the brand and consumer marketing in Tekedia Mini-MBA has shaped the way I really see the mechanics of the brand image, even for non-buvers like yours. As our faculty taught, it was like an economic transfiguration on what the brand’s masters do. Hero, the beer formerly extremely popular in the Southeast, was more than a beer. With more than 15 case studies covering many local and global brands, Dr. Emmanuel Agu, PHD has removed the veil on what brands do to win our handbags and our wallets.

* In Tekedia Institute School.tekedia.com, we have one of the most complete databases of profitability analyzes in Africa, integrated in our programs. This specific beer box is not to encourage anyone to drink. We are only a school, and in this case, we teach how brands are designed for our learners.

From June, our Blurara Wingpt, an AI formed with the Tekedia libraries, will provide more in -depth intelligence to help learners to master the physics of the construction of brands in Nigeria and Large Africa. I salute universities that could be interested in deploying AI on African databases to train their business management students.

https://www.youtube.com/watch?v=4_SGUCPG4MU

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Sign up at Tekedia Mini-MBA (June 9 to September 6, 2025) and join Professor Ndubuisi Ekekwe and our world faculty; Click here.