At the center of the is the relationship between Rockelle and her mother-manager, Tiffany Smith. From early success in local beauty pageants to creating a digital empire, Smith advanced Rockelle to fame.
Smith also roped in teens of family and friends to make regular appearances on the show. This group of teens, which consisted of 11 members was later became popular as ‘The Squad’.
Rockelle’s channel racked up millions of subscribers.
The reportedly earned over US$500,000 a month at its peak. The channel featured viral pranks, complicated challenges, and romantic storylines. However, as it started garnering attention, the criticism also grew.
