Whether on physical or digital platforms, being in front of consumers via captivating messages has always been the cornerstone of sales and maintenance of income. In this play, which is the first publication of the special infopration project on the understanding of digital integrated marketing communication series, our analyst examines how brands sell not only products but also digital life to their consumers.
The continuous promotion of techno of the camon 40 first 5G on LinkedIn is selected, where the message on the product can be read for Infinix, we considered a promotional message for the infinix note 50 pro: “Stan does not slow down – and the infinix note 50 pro. His Pro Ai is in his place with his creative flow, while elegant design talks about his style. Look how performance meets precision. “
For Appledirectng, the message is “get this 1.4 MTRS automatic office for only N315,000. 1.4MTRS Automatic standing office available in black carbon fiber, white carbon fiber and wall nuts.
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These messages are analyzed and we have found various information. For example, we have learned that digital devices and tools have become more than public services; They have evolved into symbols of expression, productivity and social status. Infinix, Tecno and an increasing wave of brands of workspace solutions in Nigeria rewrite the marketing game book by selling aspirations, not just equipment.
For example, in its campaign stanching Stan, the message of Infinix does not only concern the functionality or the speed of the phone of the phone. It’s about following your creative flow. Here, the product becomes a metaphor for ambition and artistic momentum. It’s a lifestyle: if you want to create, stay in advance and look good by doing it, this phone is your companion.
Likewise, the Tecno first 5G camon 40 is not only positioned as a phone with impressive specifications. Instead, its #Noposejustsnap campaign is based on the culture of youth, at a quick, spontaneous rhythm and aware of the image. The phone promises not only the clarity of images, but confidence in a few moments. Tecno understands that his demographic heart is not only the purchase of a camera; They buy visibility, influence and presence in a hypervisual digital world.
But this merger of identity technology is not limited to mobile brands. Consider workspace brands like Appledirectng, which promotes automatic standing offices with features such as helmet hooks, height memory and intelligent sedentary reminders. On the surface, it’s just an office. But in messaging, it becomes a bridge to a productive lifestyle. For the growing population of Nigeria, informed and remotely, the office symbolizes control, well-being and ambition. These are not furniture, it is a question of having your space and your schedule.
This change reflects a broader cultural recalibration: consumers, in particular generation Z and urban millennials, no longer buy products for function alone. They buy stories, alignment and signaling of lifestyle. The product must reflect who they are, or more importantly, who they aspire to be. Technology is no longer separated from identity; It is identity.
Our analyst notes that these campaigns show a wise understanding of social media aesthetics. From smooth visuals to emotional resonance, they are designed for the part of sharing and self-expression. Each advertisement is manufactured not only to inform but also to be republished, reinterpreted and revised on time.
So what is the lesson for other brands? Stop thinking about your product like the hero. Instead, position the consumer as the hero and your product as a catalyst for the desired lifestyle. Whether via a smartphone, a standing office or a well -lit ad, ensuring that your audience feels seeing, inspired and controlled.
At a time when people organize their self online as carefully as they do their cabinets, the brands that successfully merge technology with identity will not only sell, but they will resonate. And in the world of digital trade, resonance is the new currency.
The Integrated Digital Integrated Marketing Communication Team includes Abdulazeez Sikiru Zikirullah, Moshood Sodiq Opeyemi and Bello Opeyemi Zakariyha
