5G goes widely: More than 55% of smartphones sent in 2025 [with a view to the rapid adoption of next-gen connectivity in India] are compatible in 5g.
Online vs offline: By activating a multi -channel approach, the offline retail trade is quite important and is therefore dominated by Vivo, while brands like Samsung and Realme direct online sales.
Premiumisation: Essentially, the entry entry segment ($ 200-400) increased by more than 35%, so Apple and Samsung have managed to grasp large dollars of increasing aspirations and flexible credit.
Innovation race: AI’s features, cameras systems and rapid load constitute the basis of differentiation while brands compete for consumers’ attention.
