How Nigerian Influencers Use Sentiments on FALIT Platforms

In the rapidly evolving digital ecosystem of Nigeria, influencers have become central personalities in the training of conversations, public feeling and even political stories. Their voices move through social media platforms, arousing reactions that range from enthusiastic support to intense reaction. This situation led a team of analysts to infopits to carry out an analysis of more than 600 interactions marked with the feeling provided with the handful of social media of commercial, social and political influencers in Nigeria. In this play, strategic information on the way in which these influencers engage with their subscribers on Facebook, Linkedin and Twitter – collectively called Falit platforms are presented.

Speaking

Among influencers, commercial influencers seem to have the quietest imprint in the space of feeling. Their content represents just over 5% of positive and negative feelings, and an even lower percentage of neutral feeling. This relatively low level of engagement suggests that corporate influencers have not yet fully exploited the emotional power of digital platforms. Our analyst also notes that he can reflect the limited emotional investment of the general public in the content linked to companies, or a tendency to the discourse of companies to remain technical and reserved.

Part 1: Influence category by type of feeling

The most important part, more than 67%, interactions involving political content is neutral. Although this suggests that political comments in Nigeria are often presented in a factual or observational way, this contrasts with the political atmosphere tense in physical circles across the country. However, positive and negative feelings are still notable, 32% being positive and more than 21% negative. This mixture reflects the complexity of political discourse in Nigeria, where influencers actively engage with governance problems but often with the expression measured rather than emotional extremes.

These are social influencers, however, who mainly use a positive feeling. Our data show that more than 60% of the feeling is positive, while a even higher 72% is negative. This striking polarity reveals the high issues and the personal relevance of social problems for many Nigerians, such as priority by these influencers. Subjects such as gender, activism, religion, pop culture and societal values ​​dominate this space. Our analyst notes that influencers align with these subjects with the intention of provoking strong reactions and promoting communities of passionate supporters and equally vocal criticism.

Part 2: Type of feeling by type of platform

Dynamics of the platform: Twitter Reigns, LinkedIn Smes

It is just as important to understand where these conversations occur. Twitter appears to be the dominant platform for an emotionally motivated commitment. More than 83% of the positive feeling, 90% of negative feelings and an overwhelming neutral feeling are generated on Twitter. This makes it the main arena of public discourse in Nigeria. The immediacy, openness and viral potential of Twitter make it ideal for rapid shooting comments, trend debates and social movements. Whether the subject is a political scandal, a controversy of celebrities or a question of human rights, Twitter is the place where the Nigerian voices gather and compete.

Facebook, on the other hand, seems more balanced and sifted. It represents about 13% of the positive feeling, 6% of the negative feeling and 40% of the neutral feeling. This suggests that Facebook serves as a platform for longer discussions, community-oriented interaction and moderate debate. It remains important, in particular to reach various demographic data, but does not correspond to the emotional speed of Twitter.

Linkedin is largely absent in this feeling of feeling. With less than 3% for positive and negative feeling and practically no neutral presence, Linkedin has not yet established a significant space for emotional discourse or focused on Nigeria. Professional standards and content standards of the platform may explain this detachment. However, this also presents an opportunity for commercial influencers and the leadership of sculpt a unique niche, offering enlightened leadership that mixes expertise with personal information.

What it means for influence and strategy

For those involved in the training of public conversations, whether marketing specialists, civil society organizations, political strategists or entrepreneurs, these ideas have important implications. Emotional content is the engine of engagement, but its success depends both on the platform and the type of influencer delivering the message. Social influencers, especially on Twitter, are effective in creating viral conversations. Political influencers can find greater value in the more deliberative environment of Facebook. Corporate voices, although calm now, have room to grow, especially on LinkedIn where credibility and professionalism are valued.

Publisher’s note: This article is a product of infoprations’ Project of communication strategies for the Nigerian influencer project, 2025. The team includes Abdulazeez Sikiru Zikirullah, Moshood Sodiq Opeyemi, Bello Opeyemi Zakariyha and Oni Oluwaseun.