In 2008, Facebook changed the game industry overnight. Games like Farmer And Mafia wars I went from zero to millions of players thanks to the distribution without friction, viral mechanics and integrated social hooks.
But the window closed quickly, and only a few saw it coming. Today, we are at a similar inflection point. The platform this time? Telegram.
With nearly one billion monthly active users, Telegram is one of the largest messaging platforms in the world and one of the most underestimated in terms of what it becomes.
Although known for its confidentiality -oriented features, Telegram becomes more powerful. It is crypto-nest in terms of infrastructure and is directly integrated into the tonne blockchain.
This integration means that the telegram is delivered pre-equipped with a complete and comprising portfolio. For millions of users, especially outside the United States, Telegram Wallet already works a bit like a bank account. It is used to store assets, shopping and winning passive rewards.
This integrated financial layer opens up new possibilities for developers, especially in web games.
Instead of relying on third -party portfolios like Metamask or explaining complex integration flows, developers can launch experiences directly in an ecosystem where users are already transgent with crypto.
At Goat Gaming, we saw this first -hand impact. Players who pass to use Ton, the Telegram chain wallet spend four to ten times more than those who transmit through the stars, the in-apinée currency of Telegram.
These users are not more comfortable with the crypto. They are more committed, more active and more precious.
How Telegram transformed digital gifts into real NFT volume
Telegram’s transformation accelerated earlier this year with the launch of collecting gifts. These limited publishing articles can be sent, improved and now exchanged on a native market. Introduced in January, many of the first collections sold in a few minutes.
In May, Telegram widened the functionality by launching a resale market powered by stars, its integrated currency. Users can now buy, sell or offer rare collectibles directly in cats.
Creators also have access to new features thanks to community boosts and public engagement. Improved gifts can be struck and exchanged in NFT, allowing users to hold them as an active and participate in the secondary markets without leaving the application.
The traction is already visible. As of June 9, 2025, Telegram Collectible recorded $ 9.7 million in nFT weekly trading volume, according to a dashboard following assets based on tons.
In comparison, Ethereum NFTS experienced a volume of $ 3.6 million over the same period. The adoption pace reflects the first days of the Boom of the NFT 2021, but with a key distinction.
There are no wallets to install, no DAPP to navigate and no bridges to cross.
Why we believe that telegram collectibles will replace the traditional user acquisition
At Goat Gaming, we have seen in the first hand that telegram collectibles are much more than additional aesthetic modules. They become a basis for community marketing, reference loops, portfolio integration and players’ reactivation.
These collectibles create emotional and economic hooks. When a gift has a real value, users are more likely to commit.
This change points to something bigger: an evolution of performance marketing towards the gameplay which stimulates by itself acquisition and retention.
Collection objects make the big dupbage, establishing connections, signaling of the state and encouraging expenditure behavior in a way that advertisements rarely achieve.
Together, these elements create a transparent environment for digital trade, social interaction and property. They also make telegram an increasingly viable platform for web3 games on a scale.
Gaming studios like Goat Gaming are already experiencing gift mechanisms that stimulate reference loops, reactivations and campaigns in real time.
In a recent example, we launched a native TV raffle which offered gift rewards related to gameplay actions.
In two weeks, the campaign had embarked hundreds of thousands of players, led tens of thousands of completed wallet connections and created which would have cost hundreds of thousands of user acquisition expenses through traditional channels.
This change to the gameplay of community education already takes place. We build new experiences that treat collectibles not as a flexed cosmetic profile but as a central infrastructure.
What telegram collecting objects really unlock for game developers
In our next game, Underground Pepe, we give a real utility, from the unlocking of progression awards to the activation of game functionalities and the signaling of status in the game.
The players join Pepe as he builds a chaotic underground empire, diagrams and NFTS and Telegram collectibles.
They win by exploiting their carpet factory, reinvesting in more collection and unlocking new gameplay loops which reflect energy, offers and energy focused on the memes of Telegram.
In the end, we believe that Telegram has already laid the foundations for how we should look like web infrastructure3.
For developers who pay attention, Telegram already offers the infrastructure, scope and commitment that most platforms are always trying to build. Ignore it and you will miss the largest funnel for acquiring web3 gaming players in years.
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