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HTX, a world’s first world exchange of cryptocurrency, recently launched the second episode of its live talk show series, “Really speech with HTX leaders”.
In this edition, Molly, head of the HTX Mo Center, discussed Pivotal themes: the legacy of the HTX brand, the robust performance of the platform, user strengthening initiatives, the brand’s future roadmap and opportunities for women in the web3. She also offered an overview of the real benefits of users planned for the 12th anniversary of HTX. Molly pointed out that for HTX to become the first choice for industry and users, he must adopt a user -centered perspective, act with authentic sincerity and strengthen confidence thanks to a stable and practical problem solving.
Q: Like HTX promotes a “return to a user -centered perspective” for its 12th anniversary, what is its brand strategy on the competitive market today?
Molly: We are not counting on nostalgia to capitalize on past glory. An emotional connection must be built on real sincerity. This year, our strategy focuses on “feeling + culture”. We reward long -term users to cultivate a stronger feeling of a company, while nourishing a culture of dynamic and young cryptography. For example, our slogan for May 20 (a Valentine’s Day of Chinese origin), “You can share everything except your private key”is designed to make the cryptography relatable and engaging, the caregiver to reach a wider audience.
Q: In the middle of fierce competition in marketing and innovation, how will HTX establish a single user gap? Are there major major marketing campaigns on the horizon?
Molly: HTX does not use authentic gadgets and values. We really distribute the awards and our rules are clearly written. From the allocation of HTX affiliates to the allowance of 70% of rewards to regular users and the adoption of the slogan “You have the talent, we have the resources”HTX seeks to transform all sincere efforts with sustainable confidence of users. The “co-construction” is not only a slogan-it means actively integrate user comments into the products and provide a platform for their voices.
Q: Given the current regulatory changes and the decline in confidence in centralized platforms, how does HTX intend to restore user confidence via “trust marketing”? What specific strategies will be used?
Molly: Confidence is not built with words; He is gradually won by solving real problems. HTX has its shortcomings and we do not avoid them. We are not afraid that users ask questions; What we fear is to have no one to answer. We will solve what we can immediately and point out what we cannot with honesty. “Real talk with htx executives” is not for the show – it is a commitment to transparency and to make an open dialogue the norm.
Q: Why does HTX continue to develop the “Miss HTX” program? What are your opinions on opportunities for women in web3, and what is the story behind the theme of this year of “discover web3 future queen”?
Molly: I was part of the trip from the first to the third season, watching many women go from doubt to value. Gold shines, but not everyone has a scene. HTX is ready to build a platform where really talented and perceptive women can be seen and recognized.
They are not only the participants; They found turns in their lives on our platform. Web women should not be labeled but should become manufacturers in this industry, using their wisdom and their prospects to make the cryptographic world more prosperous.
Q: While HTX tackles his 12th anniversary, what is the biggest challenge he faces?
Molly: We do not focus on existing users in cryptographic space, but on the best way to serve the next wave of newcomers, especially those from traditional finance and internet sectors. These users care more about long -term value and effective risk management.
HTX is not only in a race for user acquisition; We work to define the framework of a safer and more mature market. A truly trustworthy exchange should take responsibility to manage risks and allow users to achieve sustainable growth.
About HTX
Founded in 2013, HTX went from an exchange of virtual assets to a complete ecosystem of blockchain companies that cover the trade in digital assets, financial derivatives, research, investments, incubation and other companies.
As a peak bridge to web3, HTX is home to global capabilities that allow it to provide users with safe and reliable services. Adhering to the growth strategy of “global expansion, prosperous ecosystem, wealth effect, security and conformity”, HTX is devoted to providing quality services and values to virtual asset lovers in the world.
To find out more about HTX, please visit htx Square or https://www.htx.com/, and follow htx on X, Telegram and Discord.
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