Despite the challenges, Apple continues to invest in the research and development of AI. The company has established AI teams in places like Zurich, focusing on the development of large languages (LLM) models to improve Siri’s conversation capacities. These efforts indicate a commitment to improve its AI offers, although the calendar of tangible results remains uncertain.
The next World Developer Conference (WWDC) 2025 can give an Apple AI roadmap overview. However, reports suggest that SIRI major upgrades are unlikely to be a major objective of the event, potentially pointing out of the development challenges.
The trip to AI and Siri’s evolution reflect a complex interaction of ambition, technical challenges and cultural factors. While the company has made significant progress in the integration of AI into its ecosystem, delays and internal obstacles highlight the difficulties in maintaining a leadership position in a rapidly in advance field. The coming months will be essential to determine if Apple can overcome these challenges and keep its IA promises.
