Artificial Intelligence (AI) is the hottest trend in the tech industry in 2025. Companies like Microsoft, Google, and Amazon have already launched powerful AI services, adding billions in new revenue.
Apple entered the AI race late with the introduction of “Apple Intelligence,” a suite of AI features designed for iPhones, iPads, and Macs. These features include improvements to Siri and integration with services like ChatGPT. However, critics have pointed out that Apple’s AI launch has been slow and lacks .
To catch up, Apple is rumored to be negotiating a $14 billion partnership or acquisition of Perplexity AI, a growing AI search platform. If successful, this deal could boost Apple’s AI presence significantly. But analysts also warn of potential challenges in integrating AI technology quickly or profitably.
AI success is key to Apple’s next phase of growth. Investors are watching closely to see if the company can build meaningful revenue streams from its AI efforts.
