The evolution of consumer interests concerns the greatest interest in privacy, data protection and ethical practices. Technological platforms have been disputed on data violations, intrusive advertising and content moderation policies. As people become more aware of it, customers are heard by opting for alternatives to platform monopolies.
Confidentiality startups, ethical AI and decentralized platforms are gaining ground. Brands that appreciate transparency, user control and data security capture consumers of traditional technological giants. This indicates that consumers no longer want to depend on a group of some privileged and are ready to adopt new innovative options.
Customers are becoming more and more disapproving of the environmental references of technological companies, and they require greener means to do business. Technological companies that do not follow these changing desires will see their market share pinched by faster and more agile rivals.
