Is XRP’s Low Price Part of Ripple’s Long-Term Growth Strategy?

Hidden Road recently acquired from Ripple obtained a broker license from the Financial Industry Regulatory Authority (Finra). This marks an important step in expanding its main brokerage services for institutional investors.
Market observers see this as a deliberate strategy by Ripple to build infrastructure and position themselves for future growth. That said, traders expect XRP value later.
Ripple extends the institutional presence with the FINRA license of Hidden Road
According to the latest press release, Hidden Road Partners CIV US LLC obtained approval. The license now allows the company to provide a wider suite of services in accordance with regulations, in particular compensation, financing and leading brokerage of fixed income assets to institutions.
Noel Kimmel, president of Hidden Road, stressed that the license was a pivotal development for the company. According to him, this improves the capacity of Hidden Road to operate on traditional financial markets (tradfi).
“As a member of FINRA, we will be able to provide our offer of fixed income services of the best and focused on technology to a wider universe of institutional customers. Our company has a huge moment, and we are impatient to continue to provide higher execution and support for our customers in an exceptionally dynamic market environment today, “said Kimmel.
Finra approval follows Ripple’s acquisition of $ 1.25 billion from Hidden Road. Announced on April 8, 2025, it was one of the largest offers in the digital asset sector.
The move positions Ripple as the first cryptocurrency company to have a global and multi-active broker. Experts believe that subsequent acquisition and license are part of a wider strategy than Ripple uses.
“Hidden Road has just obtained a broker license just after the acquisition of Ripple. It is not a coincidence, it is a declaration. XRP does not play at verifiers. He plays regulatory failures,” wrote an analyst on X (formerly Twitter).
Ripple behind the low XRP price? The analyst thinks
In fact, analysts also claim that XRP’s neutral reaction with recent milestones is not a sign of weakness but rather a strategic decision. In a recent analysis, the Crypto Levi analyst argued that the current XRP price, oscillating around $ 2, is not a coincidence, but rather the result of the deliberate approach of Ripple.
He suggested that the low price is designed to allow Ripple to operate under the radar while carrying out key strategic movements, such as the acquisition of hidden roads.
“Hidden Road is not a flex. It is an infrastructure. It is the final part of the puzzle-giving Ripple a completely integrated, rapid and fast overall value settlement system,” he said.
The analyst stressed that if the public focused on the legal battles of Ripple with the SEC, the company discreetly built its global system of value settlement behind the scenes.
“XRP at $ 2 is not undervalued – it is deliberately deleted. When the switch turns around, the re -evaluation will not be progressive – it will be instant,” said Levi.
In his opinion, those who invested early will be placed to benefit as the market changes. Meanwhile, XRP, after reaching a record level earlier this year, continued to decrease.

At the time of the press, the Altcoin was negotiated at $ 2.0. According to Beincrypto data, this represented a 1.0% drop in the last day.
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