Jiji, one of the largest online markets in Africa, made its first expansion outside Africa, with a passage to Bangladesh.
This decision marks a strategic change of the company, because it aims to exploit the flourishing market of Asian electronic commerce. With the Bangladesh electronic commerce industry planned to reach $ 13 billion by 2027, Jiji wishes to capture its market share, reproducing its successful market model in the country.
In an email in Techcabal, a jiji spokesman said, said, said
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“With a solid financial basis and an evolving business model, we have become a profitable leader in the space of electronic commerce in Africa. Our success in Africa has shown us how to sail in rapidly growing markets, and we believe that Bangladesh has the same potential for Jiji to prosper, helping to develop the electronic commerce sector. ”
Bangladesh electronic commercial market increasing
The reports reveal that the Bangladesh electronic commerce market is flourishing, fueled by rapid digital transformation and increasing mobile connectivity.
The country is an emerging player in the electronic commerce market in Asia-Pacific, with more than 125 million Internet, with an important opportunity for online expansion of retail. Although it is faced with challenges such as limited financial inclusion, the sector continues to develop at an impressive rate.
The Bangladesh electronic commerce market is shaped by dependence on traditional payment methods and a strong preference for mobile purchases. According to data, the main methods of electronic commerce in Bangladesh, by volume action, are species on delivery (75%), the digital portfolio (11%), the credit card (8%) and the debit card (6%).
Jiji, which currently operates in seven African countries, including Nigeria, Ghana, Tanzania, Kenya, Senegal, Uganda and Ethiopia, considers Bangladesh as a next natural step. However, his entry into the Asian country will see him compete with established players such as Bikroy, Daraz, Evaly (formerly active), Pickoboo and Ajkerdeal.
Founded in 2014 in Lagos, by Antin Volienskyi, the company entered a competitive electronic commercial market in Nigeria, joining Olx, Jumia and Konga. But shortly after, he positioned himself as a major player.
In 2016, Jiji joined a world of telecommunications services. This meant that customers of the Jiji site would not pay for data if they access websites via the Airtel network. In April 2017, the company received Nigeria Internet Registration Association Award as the most innovative online service of the year in Nigeria. The same year, he appeared to be the finalist of the West Africa Mobile Awards (Wamas), having entered the 5 best representatives of the Commerce & Retail category.
In January 2018, he organized more than 800,000 advertisements, attracting more than 160,000 sellers and 7 million original users per month, who are looking for good deals in cars, household items, mobile phones, cosmetics, toys, pets, cattle, electronics, services and, more recently, to seek jobs by looking for vacant posts.
Quick advance until 2024, Jiji was classified as the 42nd website most visited in Nigeria by Alexa, and the 42nd high site in Nigeria for all categories of similar.
Ahead
The entry of Jiji into the Bangladesh indicates a broader ambition to extend beyond Africa. In the event of success, this decision could open the way to new extensions in other emerging high-growing markets, in particular in South Asia and Southeast Asia.
By taking advantage of its proven market model, its scalable technology and its deep experience in complex digital economies, Jiji is positioning itself as a global player in online classified and the electronic commerce sector. It remains to be seen if it can reproduce its African success in Bangladesh, but the decision underlines the determination of the company to grow beyond its inner continent.
