Kraken has appointed Alex Mehrdad as the new General
Manager for Canada. In its statement today (Wednesday), the company said that this transition follows a remarkable year of
growth under Mark Greenberg’s leadership, who is now set to head Kraken’s newly
established Asset Growth and Management division.
Mehrdad’s New Role
With a background in management consultancy and
fintech startups, Mehrdad has been instrumental in doubling the company’s
Canadian monthly transacting users this year. His new mandate will focus on
further expanding Kraken’s footprint in Canada and enhancing the crypto
experience for local clients.
Commenting about the appointment, Mehrdad said: “I am
excited to lead this vital next phase of our Canadian expansion story. We have established a compelling offering for
our local clients and are now one of the largest crypto employers with over 250
Krakenites across Canada. I am committed to reducing barriers to financial
freedom through cryptoassets for Canadians.”
Greenberg has been promoted to head the Asset Growth and
Management division. Over the past year, he has reportedly doubled the
size of Kraken’s Canadian business and navigated complex regulatory processes
to enhance customer protections and access to crypto products.
Asset Growth and Management
Greenberg remarked: “I’m proud of our rapid scaling in
Canada and the increased use of crypto among Canadians. My new focus will be on
helping clients build robust crypto portfolios and leverage innovative
opportunities in the asset class. Alex has been a key player in our success and
is well-positioned to lead Kraken’s next growth phase in Canada.”
Last month, Kraken broadened its custody services to
institutional clients in the UK and Australia. This step marked the first
expansion of the service following its launch in the US as a solution for
crypto management.
Previously launched in March, Kraken Custody targets
institutional clients with a platform for managing digital assets. It features
security protocols and access controls, is included in the Kraken product
suite, and offers institutions crypto investment strategies.
Elsewhere, Kraken acquired TradeStation Crypto in
April. The platform is a crypto-based unit of the online brokerage
TradeStation. TradeStation Crypto holds money transmitter licenses in 47
states, Washington, DC, and Puerto Rico.
This article was written by Jared Kirui at www.financemagnates.com.
