Prices for Acer laptops in the United States should increase by 10% compared to March 2025 because the Taiwanese technology giant reacts to the last import tariff cycle imposed by the Trump administration.
Acer CEO, Jason Chen, confirmed the imminent prices adaptation in an interview with the Telegraph, citing prices as the main reason for the increase.
“We will have to adjust the price of the end user to reflect the price,” said Chen. “We believe that 10% will probably increase the default prices due to the import tax. It’s very simple.
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The decision to increase prices would have been finalized last week. Acer remains not affected by the prices for the products that left China before February 2025, but any stock reaching the American distribution channels will then be subject to an increase in import taxes. This means that as new shipments are coming, consumers will start to see the prices of laptops climb to all levels.
The most premium offer in Acer, the Predator’s 17 -inch Triton’s 17 -inch game laptop, at a price of $ 3,799 at Best Buy, should increase to $ 4,178 if the full increase of 10% is transferred directly to customers. Although it is not clear if Acer will increase the prices of stocks already seated on the retail shelves, it is likely that the retailers finally adjust the prices of older shares to equal the costs of the increase in incoming expeditions.
The announcement of Acer marks the first public confirmation of a large PC manufacturer concerning price increases in response to prices, but Chen suggested that this decision could encourage other companies to further increase prices.
“Some may consider this as an excuse to increase prices by more than 10%,” he suggested.
Currently, other leading manufacturers, including Dell, HP and Lenovo, have not yet commented on how they plan to respond to the prices. However, given that 80% of the American imports of laptops come from China, according to the Consumer Technology Association, the Acer decision could be a precursor to a broader change in price on the scale of the industry.
Industry analysts have warned that new prices could cost US consumers more than $ 143 billion, making computers much more expensive. Despite the tariff objective of stimulating local production, the planned increase of 8% of American manufacturing can be too small to compensate for the increase in costs imposed on imported goods. Some estimates suggest that laptop prices could increase up to 45% if prices persist.
Acer had already started to move part of its manufacture far from China during Trump’s previous mandate, especially for office PCs. However, its production of laptops still depends strongly on Chinese supply chains. The prices now complicating imports, Acer actively explores alternative manufacturing locations, including the possibility of moving a certain production in the United States.
“American production is one of the options we are considering,” said Chen.
However, the implementation of large-scale manufacturing in the United States is not a night process. The American semiconductor industry is also under pressure, with reports suggesting that the Trump administration is considering a 100% price on Chinese semiconductors. If it is implemented, this could affect fleas manufacturers such as NVIDIA, AMD and Apple, other supply chains and the increase in costs for PC manufacturers.
While the US government pushes the giants of TSMC and Intel semiconductors to extend local manufacturing, it remains uncertain if these efforts will be sufficient to mitigate the impact of higher import costs. Until then, Acer and his competitors may have no choice but to pass the full burden of consumers.
The future of portable computers pricing in the United States
For the moment, Acer’s decision could be a sign of what will happen on the American computers market. If other manufacturers follow the plunge, American consumers can deal with considerably higher costs for personal computer devices in the coming months.
Inflation already weighing on household budgets, the time for these price increases could further complicate consumption expenditure models. If prices remain in place, customers looking for premium devices, in particular high-performance gaming and productivity computers, could see prices increase beyond current projections.
Analysts believe that Acer’s response to the tariff crisis is an early warning that without a clear roadmap for alternative supply chains, the worst could still come for technology buyers in the United States.
