Knowledge has since appeared as the most powerful production factor, and a man or a woman with knowledge is a factor. Industrial age consists in controlling the offer to shape prices. Manufacturers work to provide supply, but domination actually goes through distribution. The largest competitive weapon in Dangote Group is that it controls more than 40% of all trucks active in Nigeria, in a nation where goods are mainly shipped by roads.
In the 19th century, the railways played a central role in training the American economy, with intense competition and financial difficulties characterizing industry. However, this era also saw the rise of monopolies as standard oil, which revolutionized the oil industry thanks to effective methods of production and transport. In response to concerns about monopolistic practices, the Sherman Antitrust Act was introduced in 1890.
For standard Rockefeller oil, the real antitrust problem did not concern crude oil. The problem was the unjust asymmetrical positioning on distribution via bulk discounts that other oil producers could not obtain. The government has intervened and broke the oil giant in pieces.
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The involvement is clear in industrial age: winning on the markets becomes management and control of distribution, because most companies are delimited and limited by geography, creating advantages which are largely located.
But today, the game has gone from supply to supply to the control of online business demand. And only companies with capacity to control demand will gain in wholesale. If you check, most of the largest Internet companies simply control demand, which means controlling how supplies reach users and consumers.
This comes back to aggregation: if the providers of new premises are numerous, the challenge goes from the shortage of news to sort the supplier which adds value, because no one can technically visit all individual websites before arriving at the most precious. Welcome Google who now becomes a goalkeeper, helping to give meaning to all of this by guiding users to the right content once they have sought. This is an evolution, going from the power of the old suppliers to a new set of entities which control access to demand
What does that tell us? Win today begins by connecting with people (such as social media subscribers) and feeding the public, not just coding, especially if you have a limited budget as owner of a small business. If you have people and you can influence, your chances of success increase in online business. Watch some videos I have made to explain.
Comment on food
Comment: NDUBUISI EKEKWE You describe with simple words the so-called economy of the platform. Thank you for bringing these concepts in the field of simplicity.
My answer: In fact, it is not entirely of the platform-economy. My goal here is how to use the connection with people to create small online businesses. If I do not write here on LinkedIn, Tekedia Mini-MBA will not include hundreds of people every 4 months. Tekedia may not be a platform, but Ndubuisi connects to people and influences demand. Of course, I pay a price for that, because I can never get a LinkedIn coach because my messages have external links, but I am happy with growing income on control brands.
Business Model wins the Empires; Demand is gaining digital supply and why Microsoft is the best chatgpt functionality
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