The Japanese company Metaplanet announced the appointment of Eric Trump, son of American president Donald Trump, as an inaugural member of his new strategic board of directors.
The announcement made on March 21 highlights Metaplanet’s strategic intention to strengthen its influence within the global economy of Bitcoin.
According to the official declaration, the appointment of Eric Trump aims to take advantage of his vast experience in real estate, finance, brand development and strategic business growth. Beyond his commercial references, Eric Trump positioned himself as an ardent defender of digital assets and the innovation of blockchain.
It also serves as a web3 ambassador for World Liberty Financial (WLFI), a decentralized finance project (DEFI) supported by Trump focused on the progress of financial freedom thanks to decentralized technologies.
“His business sense, his love of the Bitcoin community and the prospect of the world hotel industry will be invaluable to accelerate Metaplanet’s vision to become one of the main world Bitcoin Treasury companies,” said Metaplanet CEO Simon Gerovich.
Alongside Eric Trump, the Metaplanet strategic board of directors will include other renowned industry and financial experts. These people will remain determined to advance the Bitcoin mission of the company and to promote financial innovation in the digital asset sector.
The appointment comes as Metaplanet intensifies its Bitcoin investment strategy. On March 18, the company announced the issue of 2 billion yen ($ 13.4 million) in ordinary zero coupon bonds. The product will be dedicated to the acquisition of more bitcoin.
This is aligned on the ambitious Metaplanet roadmap. The company aims to raise 10,000 bitcoins by the end of this year and 21,000 BTC by the end of 2026.
According to the latest data from Bitcoin Treasuries, Metaplanet currently holds 3,200 BTC, acquired at an average cost of $ 83,107 per room. Although this has led to a modest benefit of 1.8%, the company remains vulnerable to the fluctuations in Bitcoin prices.
The company was faced with potential losses on several occasions in March 2025, when the Bitcoin price fell below its acquisition cost. In fact, last week, Bitcoin has dropped up to $ 76,555 – its lowest price since November 2024 – expressing downward pressure on the Metaplanet portfolio. However, the market has experienced a slight recovery since.
At the time of writing this document, Bitcoin was negotiated at $ 84,414. According to Beincryptto data, this reflects a 1.54% drop in the last 24 hours. This offers a close safety margin for Metaplanet’s assets but underlines the continuous volatility of the cryptocurrency market.
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