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Meta’s 2025 Content Strategy Explained

According to Facebook’s new rules, ‘unoriginal content’ includes video, photo, or text posts reused or repurposed from another creator without credit. While users can still reshare a post, they can only do so if they also include meaningful commentary, a reaction, or a creative edit.
Simply stitching clips together or will not count. Resharing other content without meaningful or original change is also not going to be permitted.