Microsoft Bing Debuts Free AI Video Generator Using OpenAI Sora, Marking First Public Access to the Groundbreaking Model

Microsoft has officially deployed a new video generation tool fueled by AI called Bing Video Creator, making it the first platform to publicly deploy the OPENAI SoRA model for free.

The launch, announced on Monday, marks an important step in the race for the democratization of generative video technology and underlines the deepening partnership of Microsoft with Openai.

SORA – Unveiled in February 2024 – is the most advanced OpenAi video text model to date. He amazed the world of technology with his ability to produce very coherent and realistic videos from short prompts. In internal demos, he generated scenes like an animated Tokyo street, a coral reef and a woman walking in the snow – all from raw text entries. Until now, however, public access to the tool has been limited to a small group of researchers and business partners approved according to strict guidelines.

Free access but limited via the bing application

Thanks to Bing Video Creator, Microsoft offers ordinary users their first chance of experimenting with Sora – although in a strongly limited format. The tool is currently exclusive to the Bing mobile application, without office access to launch.

Users connected to a Microsoft account can generate up to 10 videos for free. After that, each generation of videos costs 100 points Microsoft Rewards, a loyalty currency that can be won using bing or purchases in the Microsoft store. For example, users receive 5 points per office search, up to 150 points per day.

Each video is capped at five seconds, and users can only queue three generations at the same time. The output is limited to a 9:16 vertical appearance ratio, designed for platforms like Tiktok, Instagram Reels and YouTube Shorts. Microsoft said that he would soon support the horizontal -looking ratios, probably in response to an increasing interest in Videos generated by AI for wider creative and cinematographic uses.

Despite a “fast mode” adjustment of shorter waiting times, some users report that waiting hours for the generation of videos end, indicating a capacity bottleneck or a deliberate limitation by Microsoft to manage demand.

Microsoft bets on Sora to participate in the IA ecosystem

Microsoft widens access to advanced AI and grows aggressively in the markets dominated by Google and Youtube by integrating Sora into its research application. While Microsoft’s Bing still holds less than 5% of the global search engine market, its integration of generative AI tools – including GPT -4.5, the generation of dall images, and now Sora – positions Bing as an alternative rich in functionalities at Google Search.

This strategic deployment also strengthens Microsoft’s commercial relationship with OPENAI. Microsoft has invested more than $ 13 billion in Openai since 2019 and currently has an exclusive license to market its models via Azure. The deployment of Sora on Bing represents the first time that the public has been able to use it without direct payment or institutional access.

Ethical concerns and impact on the creative industry

Sora’s abilities have launched a debate within the creative industry and among political decision -makers. Although rented for its potential to revolutionize cinema, education, advertising and games, Sora has also taken the alarm on deep risks, disinformation and potential travel for publishers, animators and video producers.

Openai has recognized these risks, saying that it will implement “railings” and develop tools for provenance and watermark. Microsoft seems to follow the step by limiting length, scope and video access – at least in this early phase.

Microsoft’s move comes in the middle of increasing competition. The AI ​​video model of Google, Lumiere, which was unveiled in January 2024, remains in preview. Meta would work on an AI video model internally, but did not make it public. Unlike Microsoft, the two technology giants have so far chosen to keep these closed-door tools, citing ethical concerns and the safety of platforms.

On the other hand, Microsoft bets that the public deployment controlled – associated with a reward -based engagement – could help him jump rivals and generate buzz before wider monetization.

While Bing Video Creator is still in its infancy, Microsoft’s decision to launch Sora in this format indicates a long -term vision to make high -quality AI video creation accessible to everyday users. If generation speeds improve and output options develop, the tool could go from new to a widely used feature on social platforms and personal projects.