Instead of directly listing the tokens on the exchange of Binance as before, Binance recently implemented a new method via Binance Wallet.
Consequently, the exchange has passed from the offers of initial tokens on a large scale to a secondary registration model after having hosted generation events of tokens (TGES) via Binance Wallet.
The secondary list model
SO This year, five projects were launched publicly on Binance Wallet. It facilitated sales of projects, including the network of particles (Party), the foundation (BR) and the bubbles (BMT).
It seems that Binance reduces the direct list of projects which he considers a potential. Instead, he adopts a secondary rating model via other components of his ecosystem.
“Binance pivoted far from making huge initial launches with a great sale pressure of day 1, while making more secondary registration shortly after having executed the TGE campaign on Binance Wallet”, observed a user of X.
Binance does not list the tokens immediately after the TGE phase in the middle of the sales pressure. Instead, it allows users to sell on Binance Wallet, Pancakeswap or other centralized exchanges (CEX). This ensures that Binance users who have not participated in the TGE are not affected by price reductions.
Finally, the binance can list the token when its assessment is lower and the sales pressure has decreased. Projects with solid capital may have already bought their tokens at a low price, and at this stage, the list can create a new wave of price increase.
The impressive performance of these projects after TGE has sparked an FOMO effect (fear of missing), bringing many advantages to the Binance ecosystem. This includes the increase in the total locked value (TVL) on the BNB channel as new assets are issued, attracting new users in the Binance portfolio and increasing BNB purchase demand.
The user of X Ahboyash said that the sale of tokens on Binance Wallet was part of a 4 -step strategy for new projects. The ultimate objective of this strategy is to identify on the future of Binance and to target a list of binance points.
The user also cited Myshell as an example. The project led its TGE offer on Binance Wallet, then was registered on Binance Alpha, and finally made a list of binance points.
Impressive performance of Binance Wallet Tge projects
Thanks to this secondary registration model, projects producing TGE via Binance Wallet showed solid performance. ICOAnalytics data indicate that the five projects launched via BINANCE WALLET in 2025 have reached an inclination ranging from 2.3x to 14.7x, surprising the projects on Binance Alpha.
This strategy has indeed reduced the risk of users and optimized the advantages of the components of the Binance ecosystem, including the BNB chain and the portfolio. As a result, Binance Wallet’s daily trading volume increased to $ 90.5 million on March 18. This represented an increase of 24 x in early March.
However, users on other CEXs may undergo losses due to the initial sales pressure. In addition, if a project fails to develop successfully, binance and investors could face negative consequences.
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