MultiBank Taps Capital.com’s Former Exec Dana Massey as Chief Product and Growth Officer ⋅ Crypto World Echo

MultiBank hired Dana Massey as its Chief Product andGrowth Officer, bringing in a senior leader with experience in scalingmulti-market trading platforms.

Join IG, CMC, and Robinhood at London’s leading trading industry event!

Based in Dubai, Massey’s appointment follows more thanthree years at Capital.com, where he held several senior roles, including ChiefProduct and Marketing Officer and later Chief Product and Technology Officer. During his tenure, he helped broaden Capital.com’sproduct range and led development initiatives that supported the firm’sinternational expansion.

Experience in the Gaming Space

Before entering the trading industry, Massey builtmuch of his career in digital product development. He held leadership roles atgame developer King, the owner of Candy Crush, as well as Flaregames and RocketCity Studios. He also served as VP of product at payments provider WorldRemit, which gave him cross-industry experience in fintech and digitalservices.

The appointment occurs as MultiBank boosts its interest in theUAE. A few months ago, the broker opened a new office in Abu Dhabi to expandits presence in the Middle East. The move aims to strengthen clientrelationships and provide more direct market support in the UAE’s capital city.

MultiBank Eyes Expansion in the UAE

The Abu Dhabi office reportedly serves both retail andinstitutional customers, offering faster onboarding, dedicated relationshipmanagement, and local assistance. By establishing a base in the capital,MultiBank seeks to bring its services closer to its UAE client base.

You may also like: Former MultiBank China Head Joins UEXO as Asia Chief

In February, MultiBank also introduced Contracts forDifference on shares listed on the Dubai Financial Market and AbuDhabi Securities Exchange via its mobile app and MetaTrader 5 platform.The rollout is intended to give global investors broader access to the UAE’srapidly growing financial markets.

Additionally, Niki Saki stepped down as Chief Executive Officer of MEX Orient a few months ago. MEX Orient was launched by MultiBankGroup to expand into underdeveloped markets, with a focus on Central Asia, theMiddle East, and North Africa. During her time as CEO, Saki oversawregion-specific operations and guided the unit’s strategic initiatives.

Saki launched a new institutional finance platform calledFuchase. The project is designed to serve as a hub for Forex brokers,introducing brokers (IBs), and asset managers globally.

This article was written by Jared Kirui at www.financemagnates.com.