OmniRetail Secures $20M Series A to Scale B2B Commerce And Embedded Finance Across West Africa

Omniretail, a start-up based in Nigeria aimed at digitizing traditional electronic commerce thanks to its suite of software products, has raised $ 20 million in actions in action to transform informal retail in Nigeria and across Africa.

The financing tour was co-directed by Norfund and Timon Capital, with the participation of the Ventures, Aruwa Capital, Goodwell Investments and Flour Mills of Nigeria.

Omniretail will use capital to supply regional expansion and improve its integrated financing offers. The new financing will also expand the basis of Omniretail retailers, will introduce product categories such as personal care and cold storage, and improves infrastructure and credit subscription tools.

In addition, the company plans to include an increase in debt for stock financing and strategic acquisitions to support its mission, creating the largest network of profitable African retailers, simplifying the distribution and retail sale of essential products on the continent.

Founded in 2019 by Deepankar Rustagi, Omniretail digitizes the FMCG supply chain, serving 145 manufacturers, 5,800 distributors and more than 150,000 retailers in 12 cities. Its flagship application, Omnibiz, launched in 2020, allows retailers to order the inventory, access to the working fund and make digital payments, supported by a network of 1,100+ vehicles and 85 local logistics partners.

Complementary products include amplify, an application focused on the distributor and Omnipay, an integrated financing platform, dealing $ 95 million per month and disbursing $ 4 million in loans with a non-efficient loan ratio less than 0.5%. The Omniretail asset light model led to profitability, reaching the positivity of the EBITDA in 2023 and net profitability in 2024.

In October 2024, Omniretail bought traction applications, a Payment Payment of Companies based in Lagos, to strengthen its point of sale (POS) and inventory management services for African SMEs. The traction offers full payment capacity, including POS terminals, PSSP licenses and super agent, and access to sales data at the retailer.

Announcing the agreement, the company said that the acquisition was to strengthen support for retailers, distributors and manufacturers. For Omniretail, the purchase allows him to obtain a full financial profile of each retailer, which gives him even greater control on the supply chain and the possibility of offering tailor -made financial solutions.

CEO Rustagi and the head of investment architect Bagaria attribute the success of Omniretail to its in -depth understanding of the FMCG ecosystem. “”The lack of transparency in retail has long hampered financial inclusion and efficiency, “said Bagaria to Techcrunch.” Our ecosystem rationalizes the value chain, filling these shortcomings. »»

In particular, the Light Strategy of Omniretail assets was important to achieve profitability. In 2023, the B2B electronic commerce platform based in Lagos became positive by EBITDA. In 2024, he became a profitable net. The Omniretail model digitizes orders for 145 manufacturers, more than 5,800 distributors and services more than 150,000 informal retailers in 12 cities in Nigeria, Ghana and Côte d’Ivoire.

In November 2024, Omniretail launched its 50th Omnihub franchise in Lagos, aimed at filling the gaps of the supply chain and stimulating the distribution of rapidly evolving consumer goods in badly served Nigerian communities.

The CEO Deepankar Rustagi stressed the importance of the expansion of the company, describing it as an essential step in its mission to reshape the distribution of FMC across Africa.

During the same month, the company unveiled its micro-test center fed by AI, nicknamed “Omnihub franchise”, in southwest Nigeria. With the predictive supply powered by AI, Omnihub offers manufacturers and our partners visibility in real time in stocks, optimized stock levels and better availability of products, which in turn reduces stocks and improves the efficiency of the supply chain.

According to the company, this advanced solution will help stimulate business growth while taking critical challenges in the distribution landscape. Omniretail Mission is to build the largest profitable network of retailers in Africa, to simplify the distribution and conservation of essential products in Africa.