On-device intelligence is at the heart of , which sets them apart from its rivals. Apple isn’t depending solely on cloud-based models. Instead, it utilizes the processing power of its own specialized silicon to keep much of its AI work close to home. This makes things faster, saves battery life, and gives Apple more power over your info, which is the most important thing for them.
Platforms that depend on the cloud need to send and keep user data off-device, but Apple’s method reduces that need. With updates coming soon for iOS 18 and macOS, Apple should add more AI features to apps like Photos, Messages, and Notes, while still protecting users’ privacy.
