Bitcoin

Privacy will unlock blockchain’s business potential

Opinion by: Eran Barak, CEO at midnight

It has been almost 16 years since the blockchain emerged from its esoteric fringes to enter the world speech, the most recently evidenced by the continuous support of the historic operators of Wall Street. Despite this remarkable ascendant, the unfortunate truth is that this technology has not yet achieved its true commercial potential. A basic challenge persists: too much sensitive data remains publicly unmanned.

The node of the problem is that companies must keep confidential commercial data, and people try to protect their personal information as best they can. However, once the data on a public blockchain, it becomes irreversibly and indefinitely exposed.

Even if a company takes all possible precautions to hide the data, the errors made by others or the vulnerabilities of the system can expose sensitive data or metadata, including the identities of the participants. This can lead to confidentiality violations, violations of compliance or both, undergoing the fundamental hypothesis that blockchain is reliable and highlighting the importance of robust measures to protect sensitive data.